A message popped up on QQ online saying that "the national unified reporting hotline for procuratorial organs "12309" will be officially put into use in the Supreme People's Procuratorate and some provincial procuratorates from today." I just saw on ADMIN5.COM that " the opening of the Supreme People's Procuratorate reporting website was once blocked" What made me realize about the article "Breaking News" is not whether the opening of this phone number or the opening of the website has real significance to the corruption in society, or whether it will be of substantial help to the people. These are political issues, so we won’t discuss them here, and they are not things that we, as webmasters, should discuss. As webmasters, let’s talk about website promotion. Why does a newly opened website fail in the short term? Such powerful traffic quickly gathered within the site that the website was once "exploded" and paralyzed. You can try to figure out the specific traffic by "exploding" it twice yourself. And why does your website only have those few poor IPs?
Putting aside some negative aspects, such as some problems with website construction technology, server, or some attack issues, from the perspective of the website itself and promotion, the first website has a somewhat official nature and its resources are somewhat unique. , non-replicability. The second is the intensity of promotion. I learned this news from the QQ message pop-up window. This is the way of promotion. Third, the value of the website itself means that it has a certain demand and attraction for users, netizens, that is, visitors, that is, it can bring what netizens need. Heartbreak believes that these three points are the key to the "explosion" of this new website today, and are also unreliable factors for a successful website. Let's analyze these three points in detail below.
1: The uniqueness and non-replicability of website resources. "12309" is different from ordinary creative websites. Not to mention its official nature, the services provided by the website itself are non-replicable. I believe that there are no webmasters who have the ability to copy this service. . This is also the weakness of many of our webmasters. Which webmaster dares to stand up and confidently say that the resources and services provided by my website are unique and original or cannot be easily copied and collected. As the saying goes, the world's Internet is a big copy. If you don’t collect it yourself, you can’t avoid it being collected and copied by others. So it is difficult to make a website unique.
Two: Website promotion efforts. How do you promote your website? How does traffic come from? It relies on search, Baidu, and optimization. Rely on soft articles and links
Wait...that's all. Since the first point is restrictive to your website, the word-of-mouth model is not suitable for you, so your promotion can only stay at the search stage, and what about this website? How is it promoted? Relying on QQ pop-ups, I believe most people can receive such messages. Hundreds of millions of QQ users are terrifying. Of course, if your website is just a very ordinary website that cannot be more ordinary, even if QQ pops up for you again , it is also difficult to retain users, such as my http://www.zenyangjianfei.cn website, because there are too many similar things. Apart from the changes in the interface and domain name between other websites and your website, there is nothing else There is not much difference, so if the "quality" of the website itself is not good, it will be difficult to retain users no matter what promotion platform you choose.
Three: The value of the website itself. The value of the website must of course be considered from the perspective of serving those in need. For example, "12309" can give those who want justice a place to speak and provide them with A place and a service for your own needs. Don't say that the domain name is easy to remember, no matter how difficult it is to remember, no matter how bad Baidu's ranking is, I believe that if there is demand, visitors will go to your website even if they have saved the domain name. Just like the registration website of the Ministry of Information Industry, I really can’t remember which domain name it is. The success of website promotion depends on whether you can bring your visitors what they need. This is also one of the main reasons why too many websites can only rely on Baidu to make a living. When Baidu kills you, some of your projects will be finished. You will never be able to control your own destiny.
If you want to make a successful website, you don’t just follow the trend, you have to know what you are good at and what you can do, and what you can bring to your users. Any website promotion method must have a good website as a prerequisite, otherwise even if there is If there are too many visitors who just come to your website to have a look and never come again, then your promotion will be unsuccessful, or even a failure. The above are just my personal understanding of heartbreak. I hope it will be helpful to novices and let the experts pass by. (Text. Heartbroken)