How to measure website success, Google PageRank and pure traffic "clicks": all this old data is becoming increasingly meaningless in the current web environment.
*Why do Google and other search engines differ when they measure rankings across locations and computers due to localization and personalization efforts?
*Why when looking at a website's PageRank, Google itself admits that it only has a 200 signal to determine the authority of a website in assessing it, and Google considers a PR3 site to be higher than a PR7 site?
* Why brag about traffic when you can get thousands of people visiting you via Digg and likes just to instantly close the window?
Simple single assessment website success has become a thing of the past. The needs of small and medium-sized enterprises are not only traffic and rankings, but more marketing professionals are gaining access to the Internet, rather than 12-year-olds who are almost all born on the Internet and new network analysis tools are finally making it possible to think more concretely. Data is more available than ever. because
So, check out these 33 metrics of website success other than ranking, Google PageRank and traffic:
business metrics
People who do business online, whether it is an e-commerce website, such as a store, publishing company, consulting firm, etc. also want to see RMB results that make sense in most cases. While blogging for example does provide the ROI is not easily measurable. Usually it requires more brand awareness, credibility building, etc. For most commercial websites, the measurement of possible income is the best and most realistic to determine whether it is successful.
ROI
Return on investment refers to the normal annual profit or average annual profit during the production period as a percentage of the total investment. If you spend 1000 on your website and earn 2000 your return on investment is 200%. Therefore, only investment projects whose investment profit rate index is greater than or equal to the risk-free investment profit rate are financially feasible.
Sale
Return on investment can sometimes be difficult to determine and estimate. What is an investment entirely is time spent on social media such as investing or working only on a website? Therefore, measuring sales, especially in a store, is much easier. Sales = good website optimization process.
position
Are you selling nothing directly on your website? Do you want to find your prospects directly through your website? SEO, the effect is 100 to 1, making 1 million page views (PV), but no new leads client.
Convert
Well, you don't sell any products directly and you don't sell services, but do you want people to join, take surveys, recommend your website or subscribe directly to your feed? You should make it sales and sales opportunities too, But even without these conversions they make a very reliable indicator of the success of a website or marketing campaign.
user
While users can be called conversions you can count on the number of blogs that should be done by every website that offers RSS and tracking RSS as well as email subscriptions. Your subscribers are the most important users of your site, even if they don't buy anything. So if you don't have RSS/Atom or some kind of feed get one.
availability metrics
While not every website's success is measured in revenue, sales or leads you can always and should measure the sheer usability of your website. Many websites today still focus on being pretty, "with a bigger logo" and some special effects like Flash or AJAX, sound or video. While this may seem good in most cases it is not the most important factor in determining whether your website is going to fail or succeed, usability is.
return visitor
It's obvious that only returning visitors really like your site. So, come back with more and better, more successful you. There is no such thing as the backbone of your website for casual search visitors and visitors. User and returning visitor (usually the same person).
Pageviews per visit
While measuring pageviews is sometimes futile for a bad site that you have to click more to have a higher number of pageviews per visit the pageviews tend to tell you a lot how much your visitors like your site. A 1 to 1 ratio is bad unless they all click the buy now button.
Time on page
The time spent reading various ways on web pages, video sites, online movies is very advantageous but you can deduct it from whether people are just skimming your content or reading entire articles and so on.
Time on site
It's not always better, but longer, 5 minutes is better than 30 seconds in most cases, especially for a publishing website or just a blog.
Bounce rate
The bounce rate is one of the most important usability metrics and is now easy to operate thanks to Google Analytics or Woopra. A Digg bounce rate of 95% for 100,000 visitors means that only 5,000 of them actually visited your site. Therefore, a website with much lower visitor numbers and bounce rates can be more successful than a "dumb traffic" website with huge traffic numbers. Targeted, high-quality traffic is key to a successful website.
Shopping cart abandonment rate
The shopping cart is the most important part of most websites in terms of commerce, and either the technology associated with the shopping cart is a form of in most cases. Now imagine a supermarket where half or more of the customers abandon the checkout process in their shopping carts or while reading the market. Count on these people and try to make them stay. The easiest way to check your cart abandonment rate is by emailing customer support every time a cart or other form is abandoned. Sometimes, you can ask a potential customer back for his incomplete data entry.
next page
To enable people to visit multiple pages on the site, we use internal links. Some links connect people we really want to follow. By checking "Next Page" from a specific landing page, we can determine whether our readers are following their opinions or want to see more. When the next page on your homepage is in most cases, the search site or page you have a problem with.
Click on the link (heat map)
Modern "Web 2.0" website analytics solutions sometimes heatmap views or at least site coverage in a way that checks clicks. This way you can tell when your visitor clicked or attempted to click (sometimes in vain in cases where there is no associated logo or an emphasized word that is not linked). Do people click you want them to click or not?
eyetracking
Even better than heatmaps of click behavior, actual eye movements. You'll need a multi-web analytics package to check that you need real people to take part in a study, but if you're a large company based on your website you should check that out for sure. What do people like this look like at your main message? Do they actually see the “Buy Now” button?
internal search
Which visitors are most speechless or targeted? You’ll find out by analyzing internal searches. There are even tools to do this. The same can be said for Google Analytics.
SEO Metrics
to measure the effectiveness of search engine optimization. To measure PageRank, ranking and traffic, SEOer still needs some to follow this requirement. Well, there are still many measures that go beyond strict business or usability metrics. Old school SEO still makes sense in many cases, especially with backlinks still determining your success in Google searches first. I'll focus on Google here, but in the US market it still makes sense to check these with Yahoo and others. Also, checking backlinks with Google is not fun (only a small part of the data is by Google, unless you check your own site in Google Webmaster Tools), so it is recommended that you measure them with the Yahoo Tools Measurement Tool, which uses Yahoo data.
Number of backlinks
You still need to know how many people or pages link to you. Especially if this week makes it more or less the case. The sheer number may be meaningless if you have 10.000 links from one website. Therefore, key domain names are popular (links from one domain name count as 1).
High quality backlinks
Using a truckload of links may be pointless compared to one link from Baidu. So, determine the quality of relevant links: Does the page connect to many other outbound links? Does it have PageRank? Is it an old authoritative domain, etc.?
Google cache date
Many SEO experts resort to checking the cache on Google (Google saves most pages in "cache") to determine the quality and success of a website on Google. If the cache date is more than 1 month the site is either dead (stale content) or has very low authority with Google. Of course, you should always check if there is a cached site at all. Sites without cache may be indexed (sandbox penalty).
Google robot access frequency
Your cache may be a year old, but if Google robots access it every day it's OK in most cases. You can check this with most server-side web analysis solutions, those that rely on server logs or PHP.
Last visit to google bot
This is almost the same as following the previous point. If you had a new content page and the bot visited it yesterday and you still don't have it indexed by Google there could be something wrong (like a duplicate content issue).
web index
It's rarely as simple as "the more pages indexed, the better", but for small sites it often is. If you have 50 pages but only 20 indexed online your site is not successfully spidered by Google. A Google search for site:yoursite.com is enough to find it.
PageRank’s “Qualification Rate”
Although I think looking at the actual toolbar's PageRank doesn't make much sense anymore. Now you must take a look at the passing rate of PageRank. Google PageRank is determined by the links on a website. Website PR5 should be matched with PR4 or at least 3, otherwise, you have too many links, or your internal link structure is broken.
Alexa ranking
While Alexa is not really reliable or has ever been used by many advertisers to check your traffic numbers. Additionally, Alexa traffic estimates can be applied to comparisons with sites in the same industry, other time periods (more traffic this year than last year?) and other traffic estimation tools.
social media data
In the age of social media, user-generated content you can't just rely on roaming and other automated data collection to collect data to be successful on your website. You have to understand what your users like and actually say about you, or at least how often.
delicious bookmark
A website or webpage with hundreds or thousands of bookmarks cannot be said to be delicious, can it? On the other hand, there is no possibility that a website cannot be successful?
Other bookmarks
You're sometimes surprised how many people bookmark your articles or website that you don't even know about. I won’t go into details one by one. The traffic of QQ bookmarks alone is enough for you to pay attention to.
tweets (Twitter mentions)
Being mentioned or suggested on Twitter is a real success because here people link to their peers and fans and only their real pages are recommended. That means 2 or 3 people say 200 or 200 people, your followers. TweetBeep will send you an email every time.
Company review feedback
User reputation, another way of saying it, is the trust of the website.
celebrity blog
Keso has reviewed many websites, and the one that impressed me the most is Douban. If you regularly subscribe to other blogs, you will find that many topics will affect you deeply. The authority on keso is not the most reliable indicator, but I am just giving an example.
Google BlogSearch link
While many of the main Google searches do not show your links, Google Blog Search excels. It will show you links to legitimate other blogs, not spam blogs. Keep an eye out for these, and the easiest way to monitor them is to use AideRSS.
Some of you may have been thinking that this is all overly complicated, and that may not be the case. Freely available tools like Google Analytics enable every webmaster to learn more about a website than just a few years ago where our PageRank, rankings and traffic were no longer enough. Real web data experts in most cases will probably start this list as SEO data and web analytics, well beyond how to mention here.