Everyone knows about SNS. At noon, I had dinner with friends from the cultural marketing department next door and talked about everything from buying and selling slaves to Kaixin.com and family SNS websites. Although Kaixin is more famous in the country, family SNS is still very rare in China, especially since FNS has just come out, but we are all optimistic about the FNS model of my family for a long time.
My family's Jiujiu model is very simple to say, with an ultra-narrow geographical life circle, FNS interaction and stickiness, and a high degree of concentration of members. Sure enough, good business models are simple and easy to operate.
To sum up with my friends, my family has the following benefits:
1. Dividing by family can allow for greater interaction with people who are familiar but not familiar with each other or may know people who are not yet familiar with each other. To put it bluntly, SNS is about people and people. The school has managed to use alumni relationships to find people who are more likely to know each other. My family has managed to use family to give people a sense of belonging. I am happy but have nothing. I guess death will not be too slow if you come quickly.
2. Family life information can produce more readability and stickiness. If you have used your own university's bbs in college, you will know that, especially in slightly better universities, the bbs is more sticky than the campus network. If the family website has a good model, user loyalty must be high. Because FNS is a family-based social networking site.
3. BBS itself has been proven to be profitable, and there is no need to educate users on how to use it. Isn’t this also a BBS? SNS has also begun to prove that it can be profitable, and FNS has just started to become even more profitable.
4. Advertise according to the target group area, the advertising fee is low, and the price is even lower if you only place ads in the classified section. Family white-collar workers are classified into different areas. It is very targeted and the cost is very low. Advertisers love it most.
5. Families are relatively concentrated in big cities, and it is very easy to obtain surrounding information. There is no need to sweep the streets. Dianping.com, word-of-mouth, and local portal stores can use local information. The audience is relatively concentrated and feedback is quick.
6. Able to play, write, read and make friends. Although my home has made a lot of things that seem to distract users, they are placed within a narrow range of the home homepage, which greatly enhances interaction and does not feel like too much at all. Just like your community clubhouse, it has the best swimming pool and tennis courts, and a golf course is even better.
7. The sense of belonging to home is the best stickiness. The school is full of hard-working soldiers, and once you enter society, you no longer feel a sense of belonging. But being in a family and a family may last a lifetime, and the sense of belonging is too strong, not to mention the newcomers who are hungry for information.
The more I chat with my friends, the more I feel itchy. I will go back and study my home for a long time, and set up a community SNS to see what the solution is. However, the commercial services in the community are not so profitable. It is difficult, and all the good ideas have been taken away by others.
This article is contributed by the webmaster of www.wojia99.com!