Nowadays, most business owners are operating in traditional industries, and the development of the Internet is approaching step by step in life, so the business owners want to try their skills in the ocean of the Internet, but because they are not familiar with Internet marketing and planning , which leads to things like this happening: For example, the website is built but has internal chaos, no user experience, no experience in network team management, lack of planning, eagerness for success, traffic but no orders... What I want to say here is that if you encounter this kind of problem, it’s not your fault. If it’s your fault, it’s because you don’t have a truly professional person who can give you guidance.
A website needs many conditions to be successful. If it is not promoted, the website will be a "mummy". How to promote it? How to plan it? I won't go into details here now. Today we will tell you how to attract your users. After introducing it to the website, let your users become your customers.
A.Business segmentation
Tell users exactly what you can do and what content you have, so that users feel that your website is relevant to them.
B. User segmentation
In the market analysis before building the website, users should be divided into several modules, and then entrances for different user groups should be made in the website, and the current situation, psychology and characteristics of different users should be analyzed, and corresponding introductory articles should be made respectively. or content.
C.B2C website
B2C communication functions are indispensable for this type of website, such as online customer service, QQ consultation and other tools that allow customers to have instant conversations with users. Users are mentally passive when browsing the website. If you can allow visitors to interact with you in your Find the relevant content you want on the website, which will play a certain role in promoting the conversion rate of the website.
D.C2C website
Add an area on the website that allows users to communicate with each other. Users can communicate with other users about their thoughts and questions. This greatly increases the user's ability to talk and refer to it, and also plays a role in the user's conversion rate. Certain effect.
E. Online customization function
It is impossible for users to buy all the products or services on your website. In this case, users can customize their own products or services and learn some relevant information.
F. Third-party tools
When users choose the right product or service for themselves, they are confused. At this time, your customer cases, customer reviews, students’ comments, etc. are displayed on the website so that users can first read what the third party has to say. It can generate trust, and secondly, it can generate psychological assumptions. Users also imagine themselves to be the results of third-party successful cases at this time, giving a very clear user guidance.
G.Online payment function
When a user trusts you, he will take some purchasing actions. At this time, if the website can provide users with a convenient and fast online payment system, it will play a great role in guiding purchases.
H. Grasp customer experience
Carefully designing customer experience does not necessarily require non-professionals. We need to first conduct user research and market research combined with the current situation of our own website to explore the entire psychological process of users to implement the design process of customer experience.
I believe that as long as you do the above points well within your website, and there are no major problems with website promotion, your orders will increase and making money will come naturally.