The Internet industry has become the most popular industry in recent years. Countless passionate young people are constantly pouring into the ranks of webmasters. However, friends who are about to become webmasters and those who have just become webmasters, are you ready?
Looking at today, there are tens of thousands of local websites, both corporate and personal. They are often referred to as "the largest XX website in XX area", adhering to the truth mentioned in countless Daxia articles - persistence is victory. Hold on. However, dear brothers and sisters, have you thought about the road ahead?
The ultimate answer to online entrepreneurship is to find a good profit model. No matter what kind of website you are, if there is no cash flow back, in the end, it will become a wave in front of the Yangtze River and die on the beach. So, how can we ensure this capital flow? How can we get the maximum return with the minimum investment?
I often dive in the Chinese webmaster website. I have read countless articles written by prawns about local websites and made comments. My local website has achieved some small results. Based on my own experience, I will analyze and summarize it. I hope It can give some inspiration to friends who are preparing to start a business on the Internet. Old webmasters are also welcome to join in!
1. Prepare to build a website
1. Market analysis and precise positioning
A nationwide comprehensive portal cannot be built. I won’t give examples, but everyone’s assets are just that amount... It is impossible to build a local comprehensive website, there are too many sections, and maintenance and management are cumbersome. If there were fewer sections, what else would it be called a portal? A national information website cannot be built. Websites such as 58.com, Ganji, and Keji.com are already taking over our city!
The Internet market and entrepreneurial space only leave us with the land to build local websites, engage in real estate, make friends, and distribute goods... Don’t think the market is small. As long as we eat this piece of cheese, that will be our success. .
When we have a firm foothold in our own city, we can then radiate to surrounding cities. This kind of cannibalization policy is the real path forward for us as entrepreneurial webmasters.
2. A good space and a localized domain name
To build a local website, you can directly purchase space or hosting from the local computer room, and the network speed is good. If not, you should also choose a localized network service provider. Need to consider: server placement location, whether the computer room has multiple lines, access speed, after-sales service guarantee, price and other factors.
In addition, it is necessary to have a domain name that local people are familiar with, such as area code, city name, pinyin of place name, alias, etc. Of course, these good domain names may have been registered by experts. The next best thing is: www.i0415.cn. It is also a good choice to add a letter before the area code and read it as "爱0415".
3. A good website program
If a worker wants to do his job well, he must first sharpen his tools. To make a good website, you also need a better set of program support. If you can develop it yourself, try to develop it yourself. Fresh program structures can appeal to search engines. You can also make adjustments and optimizations at any time according to visitors' suggestions.
Of course, if you don't have this ability, you can also download a program online and use it. I don't recommend this. Because of its shortcomings: because the threshold for building a website is too low, good ideas and ideas are easily learned. If others have good publicity methods, they can easily surpass you!
One more thing, don’t just create a forum and think you have a website. From my ten years of Internet experience, forums such as Dongwang and phpwind have basically no profit value. The reason is: it is too difficult to become popular in the forum, the circle is too narrow, and alliance advertising is useless.
2. Seek cooperation
I believe that most webmasters are like me. They lacked funds when starting a business and gained website popularity. I have two solutions, which have been verified in my website building experience and have achieved quite good results. Write to share with everyone:
1. Cooperate with local media
If there is an opportunity for cooperation on TV, radio, or newspapers, go to them. For example, if you are building an information website, you can find convenient radio programs and cooperate with columns such as "Help You Do It Every Day" to share information. For example, if your local area has DM orders that are delivered all over the street, you can cooperate with them to establish an online newspaper reading section to increase the popularity of the website. Of course, while cooperating, the newspaper will also promote your website address...
2. Regularly organize some offline activities
This is another magic weapon to gather popularity. In addition to receiving some fees for organizing activities, you can also choose a big banner to do mobile publicity. If you sell some outdoor products by the way, find some sponsors...
3. Careful operation
It is easy to start a business but difficult to maintain a business. It is easy to build a network but difficult to maintain it. Maybe it is not difficult for you to build a website, but it is not easy to develop a website that is popular.
The general process of my website development is as follows: In the early stage, I added some data myself, which has been mentioned in many articles by heroes. The principle is this: the data you fill in will at least be discovered by search engine spiders. If there is new content every day, spiders will come frequently. Slowly, your ranking in search engines will become more and more reliable. forward. It will also attract more and more visitors. And you give these visitors new content every day, so that spiders love to come and visitors also love to come. Typically, only one out of ten visitors will post his information. Slowly accumulate your popularity, and finally one day, after your visitors have posted a certain amount of information, you can stop adding data.
There is another point that needs to be grasped. That is, all the information on your website must revolve around your theme. For example, if your website is called "Dandong Supply and Demand Network", then your information must be supply and demand information in Dandong. If your website allows information from all over the country, then What else do you call a local website? Besides, if people want to see information from across the country, they can’t come to you to see it! Don’t you think so?
Among my colleagues in the same city, there is a website called Dandong××.com, but it keeps forwarding news from across the country. I said that he is out of his mind, and I don’t even think about it. Who wants to see news from across the country can come to you? See? It’s obvious that it’s not flattering to be affected!
4. Profit direction
For local websites, you don’t have to think about those beautiful things like venture capital. You can’t invest in our local websites. There is no need to rely on advertising alliances such as Alimama, Baidu Alliance, and Google. Those click-through rates are not worth a lot of money. As long as we have accurate positioning, the advertisers we target are the professional peripheral industries we work in. For example, if you run a real estate website, your advertisers may be building materials or home furnishings. For example, if you are a talent network, you are facing the recruiting merchants.
Due to the popularity of my website, I have started charging for top information and colorful titles, and advertising space is also on sale. Although it's not much, it's a good start. I'm preparing to expand to another city...
It’s not a good article, it’s just an introduction. I hope the path I took can give some guidance to some people who have just entered this threshold.