Many webmasters attach great importance to the online promotion of their website, such as posting URLs everywhere, exchanging website links, QQ group promotion, blog promotion, etc., but offline promotion is often ignored. Online promotion has online advantages, but the cooperation with offline promotion is also very necessary. This article summarizes several offline promotion methods, hoping that webmasters can combine online and offline to better promote their websites.
1. Participating in webmaster exchange meetings can increase your network of contacts.
Many webmasters are not enthusiastic about webmaster meetings and exchanges. They think these gatherings are of no practical significance, a waste of time and gain nothing. It is better to write an original article or update the website. The author believes that participating in webmaster gatherings is an excellent way to promote offline. Attending webmaster gatherings, you can get to know more webmasters and share their webmaster experience and insights. There is a saying that "Listening to what you have to say is worth ten years of reading." If you listen to other people's experiences, you can avoid making some detours yourself. At webmaster gatherings, face-to-face communication can deepen each other's impressions. If you encounter problems in the future, it will be easier to get help from other webmasters. At webmaster gatherings, get to know more friends and accumulate some connections, so that your road to becoming a webmaster will become wider and wider.
I believe everyone knows the "party guru" Guo Jijun. He always attends almost every meeting and regularly participates in gatherings, which has accumulated a large number of contacts for him. In the circle of webmasters, he is almost "unknown to everyone". While attending the party, he also promoted his website, kept showing up, and constantly deepened the impression of others. He promoted himself and his website very well, killing two birds with one stone. Therefore, it is recommended that webmasters if they have time to participate in more opportunities, but if they don’t have time to travel far away, they can also attend more gatherings around them to promote themselves and their website.
2 Sponsor the webmaster party
Some webmasters who do not have time to attend the party in person can also increase the exposure of their websites and promote their websites by sponsoring small gifts. The sponsorship mentioned here is not a large amount of financial sponsorship, it can also be in the form of small gifts. Such as mouse pads, shopping bags, small cups, U disks, etc. Some websites are small in scale, and individuals bear these costs alone. This may be stressful, so you can find someone to cooperate. Parties often have some game sessions. The amount of gifts given by the webmaster in this session is not large, but it will also be mentioned many times in the game, which greatly increases the exposure rate.
The author attended a gathering of webmasters in Wuhan last weekend. At the gathering, I did not see anyone from the webmaster website, WoLawang, or Mentongtong present, but I did see the small gifts they provided. Generally speaking, the event organizer will be very grateful to the sponsors of the event and will mention it multiple times during the event, and the promotion effect is obvious.
3 Cooperate with local entities
The author once saw such information in a newspaper. A mental health website has teamed up with the newspaper's Stories from the Heart section to organize an event about mental health. The signature at the end of the event is "So-and-so Mental Health Website." Personally, I think this promotion method is worth learning from. Readers who read the spiritual stories section of newspapers should be more interested in mental health or have psychological problems themselves. For mental health websites, these are potential users who can develop into regular users. Promoting the website to this group is more targeted and easier for users to remember.
Webmasters can choose some cooperative units according to their website categories. You must know that if there is a good cooperation project, the collaborators will not refuse it. Cooperation is a win-win situation. For example, the webmaster network admin5.com is a webmaster information website, and it also has some website building training content. You can consider cooperating with a local computer training company. It is a guide for novices who have just joined the Internet, and can also increase their exposure and popularity in the local area.
In addition, there are some methods such as printing flyers, word-of-mouth promotion, billboards, etc. As long as you want to promote, there are many offline methods. A single online promotion method cannot meet the demand and cannot achieve the best results. It is necessary to consider the combination of online and offline, a two-pronged approach, and the last resort is to launch the website. (Text/Mengjiang)