When it comes to forums, netizens are familiar with it. It can be said to be a hardcore application on the Internet. Chat rooms, which were popular and enchanting at the same time, have almost come to an end, but forums are still popular. They can also spawn such young heroes as Baidu Tieba and Tianya Laiba. The blogs and SNS that came quickly afterward did not take advantage at all.
For forum marketing, the narrow understanding is to send some company information and product information in groups on the forum. In the past and present, many companies and people are keen on this kind of work, and some people will continue to do so in the future. This one-sided and one-way approach goes against the characteristics of the forum from the very beginning. The effect is of course unsatisfactory and even disappointing. People are disgusted. Seriously speaking, this method can only be regarded as a pathological and wishful thinking method of Internet marketing.
So what is broad and effective forum marketing? Let’s first look at the characteristics of forums: clustering, participation in topics (disputes), interactive sharing, these five words contain the core characteristics of forums.
The first step in forum marketing is that as a company, it is crucial to find your position in the forum. Since you sell IT products, there is no need for you to go to a tea-selling forum to yell at you. This is clustering.
The second step in forum marketing is participation. This point is very simple. Once you find your base, you have to join in. Register as many accounts (vests) as possible.
The third step of forum marketing is topic. If you have an account, you have the right to speak. What should I say next? This is very important. It requires enterprises to have strong event planning, activity planning, topic planning, and post planning capabilities. The core principle here is to always stand on the side of consumers and listeners and think What he thinks, thinks what he thinks, worries about what he worries. To put it bluntly, you are the consumer. Use the attitude and principle of empathizing with others to do marketing planning. Controversy is also a better strategy.
The fourth step of forum marketing is to interact and publish the posts. The most important thing below is to follow the posts. With the follow-ups, the posts will become large posts. Large posts are often pinned to the top. If they are pinned to the top, more people will click, view, and comment. , this is a virtuous circle.
The fifth step of forum marketing is sharing. This is the most dynamic result of interaction, a consensus, tendency, and experience reached by most people. This requires continuous guidance from enterprises. Sharing a consumption experience is influencing the audience’s consumption behavior. That's the truth.
In fact, forum marketing is a subtle process. You can’t see dazzling BANNER ads, magnificent slogans, and utilitarian and straightforward slogans, but they are much more powerful than these. Because consumption is not a simple transaction but an experience process that answers why you want to buy. Use sincerity and full information disclosure and more user experience to tell consumers that you deserve this product and this service. This is forum marketing. The true meaning of.
Making good use of forum marketing can be of immeasurable effect to enterprises. Rulin Network is willing to share the application and practice of forum marketing industry with enterprises.
Author: wilson Senior Marketing Consultant of Beijing Rulin Network Technology Co., Ltd. [email protected] Rulin Network - Internet marketing expert around the enterprise (reprinting is welcome, please keep the source and author of the article consistent with this site www.rulin.net/blog