There is no concept of n2c on the Internet. This is a brand-new community operation model proposed by the author through targeted analysis of some local communities (bbs, hereinafter referred to as communities) in recent years. The full name of n2c is Networking to consumer, which refers to the network community to consumer. The author's e-commerce model is a virtual community communication platform + an electronic morning platform for site members.
In recent years, with the rapid development of the Internet industry and the rise of a group of leading community providers relying on technology such as discuz and phpwind, a large number of community webmasters have emerged. These community webmasters are affected by community development models, profit models and many other aspects. It is really difficult to get a share of the backlog of local websites, so we have to find another way. But there are also many classic successful cases, such as: consumer discount portal 55bbs, the 19th floor of the local community portal, Hefei hotline, Hualong Lane, Yantai Forum, Beihai 365, Xici Hutong, etc. In the author’s opinion, their success, It is in line with the n2c development model. In the early days, they were traditional forum-led models. After long-term development and revisions, the prototype of the n2c model was formed.
In the author's opinion, the perfect n2c model is a community portal with the forum as the core and integrating website portal (website homepage) + merchant yellow pages + mall + classified information + reviews and systems. They are not a behemoth. They are not integrated by unique bbs+cms+yellow pages system+mall system+classified information system+review system and other systems. Although these systems can be integrated through technology, the management is cumbersome and not conducive to users. Experience, all functions can be achieved by calling forum function posts from the channel page, and phpwind seems to have developed in this direction.
The N2C model is not only based on communication with people in virtual communities, but also takes advantage of the common interests of the crowd to provide an advertising platform for merchants and provide benefits to netizens. A community gathers popularity, popularity drives consumption, and consumption drives popularity. In this way, businesses will gain profits, netizens will benefit, and websites will benefit. This cycle is the only way for local communities to succeed.
The author imagines that in the future virtual community, there will be a market for vegetable ordering based on N2C, maybe in the future. The vegetable market can be moved to the community. The vegetable market will be a commonality found in the two models of B2C and N2C. The future of N2C will be like a wet market. Competition in the industry will be fierce, and the prototype at this time will soon become a golden phoenix flying out of the "shangougou".
Postscript: The author has conducted surveys on most local communities across the country in recent years. In the next few years, local community operation models will undergo tremendous changes, and N2C, a new profit model for online communities based on a new concept of online community operations, will surely It is the trend of transformation and development of local communities in the future.
a5 first published, please indicate the source when reprinting. Author: Fall in love with Mirinda