With the rise of local industry websites! More and more local websites are gradually occupying the local Internet market! But how to develop local local industry websites more effectively! This time Wall Street Shepherd brings you a little experience of his own!
The three most profitable websites in the local industry are the three most profitable. The first is the real estate website, the second is the recruitment website, and the third is the dating website. The biggest advantage of local industry websites is that they have rich local business information! This is something that large domestic websites do not have! At the same time! Once local industry websites mature, they will form a habit among local Internet users! I shared it with you before I have some experience in decoration and talent websites! What I bring to you today is real estate websites!
As the name suggests, the first group of viewers that real estate websites target is people who need to buy houses! And the people who need to buy houses are divided into two groups: those who need to buy new houses or those who need to buy second-hand houses! Therefore! The main profit highlight of local real estate industry websites is Focus on newly launched properties and second-hand housing information!
First of all, I will introduce the newly listed properties! New properties have received great attention from the Chinese people because of the rise in housing prices in recent years! The rise in housing prices in various places has also brought about fierce commercial comparison and publicity among various properties! TV, newspapers, cars and outdoor walls are full of them. Real estate advertisements! But it is undeniable! Now the most convenient way to learn about new houses is the Internet! The high timeliness of online news! And rich communication records with netizens! These are irreplaceable by traditional media! At the same time, real estate websites are low-cost Chen Ben! The low-cost advertising brought by it is also something that traditional media cannot compete with!
So how do real estate websites do a good job in the new house section? First! Group purchase of housing! It is not enough to rely solely on information services! If the website really wants to mature, it must transform the original information services into offline services !Why do visitors go to the website to get real estate information? But what do they care more about? What they care more about is the real estate price! Then! The three major columns about new houses on the website must be done well! First! House viewing diary! By a dedicated Editor! Go to each real estate to take pictures of the real estate and the progress of the project! This is something that many netizens like! You can understand the real estate information very intuitively! Second! House viewing groups! The website can organize weekly weekend viewings House group! Establish a house viewing group! A large number of netizens can be organized to view houses together each time! Third! Establish a group buying mechanism! A friend of mine also runs a local real estate website! 39 houses were sold in a group purchase! He took 1 for each house A rebate of 10,000! I made 390,000 in one go! This is a very scary amount! It is very important for friends who urgently need to accumulate the first pot of gold in life!
Secondly, let’s introduce related to second-hand houses! The second-hand house market has gradually become popular with the instability of new house market prices! More and more people who cannot afford the high prices of new houses choose low-cost second-hand houses! So a second-hand house How much profit can a house generate? An intermediary company can usually earn a profit of between 10,000 and 30,000 by reselling a house! But where is the easiest place to obtain second-hand house information now? It is undoubtedly the real estate information website! So the website The founders can do this business by themselves! For example, set up a second-hand house department! Specialize in second-hand house brokerage-related business! You can also get very large profits!
It’s relatively simple! Then let’s compare the comparison between online media and traditional media!
First price: The cost of the website is low! Therefore, the advertising cost is also low! The price that can be provided to customers is also relatively low!
If the website is relatively mature! There are about 1,500 independent IPs every day, which can generate about 15,000 PVs. It can generate about 50,000 IPs and 500,000 PVs a month!
The price of every 10,000 leaflets is about 1,500 yuan, and the uncertainty of 10,000 leaflets determines that the proportion of them ultimately distributed to people in need is less than 5%.
And the people logged in on the website are all quasi-demand customers! That is, point-to-point demand customers! So if you spend 1,500 to bring up to 500 people in need to see it, is it a good deal or if you spend 1,500 to let 50,000 people in need see it! That I don’t think developers can’t understand the cost-effectiveness! Therefore, advertising on the website is very cost-effective! It will also be the focus of developers in the future!
Second audience: This is a bit repetitive but it is also the key point: 100% of the people who come to the real estate website have three types of people! 1. Those who want to buy a house 2. Developers 3. Intermediaries. Therefore, the precise placement of advertisements is unmatched by any traditional media. Yes! Website organizers must know how to amplify this advantage
The third cohesion: any kind of media! It is impossible to gather so many owners and home buyers in a short period of time! Then the opportunity for group buying also appears! The most suitable media for group buying is the website
Now more and more large portals are gradually seeing these business opportunities! So they have begun to enter the regional market on a large scale! For example, SouFun.com, QQ.com, Lanfang.com, Focus Real Estate.com, etc. are frantically recruiting local agents! But I hope everyone will Remember! What an agent is! You can be deprived of ownership at any time! So if you want to be a real estate website! Don’t be an agent! Otherwise, you may spend a lot of energy to operate it! In the end, you will lose everything! Moreover, the price of the agency website is still high. It’s better to develop a complete website program yourself!
That’s all for today! The writing is very rough! I hope you can understand me! It took me 30 minutes to write the article! At the same time, you are also welcome to visit Xiangfan Real Estate Network.
My small website, Xiangfan Real Estate Network www.hbxffc.com, hopes everyone will support it! Please indicate the source for reprinting! Otherwise, I will not share it again!