First of all, let me say that this is not an article about how I evolved from a swaddled baby to an adult. What I want to talk about today is how I changed from a person who didn’t understand the sacredness of “soft articles” to a professional soft article writer.
The first time I came into contact with the completely unfamiliar word "soft article" was when I just walked into Tongxinyuan Mall. At that time, Tong Xinyuan Mall had just established its website (it has now grown from childish to mature, and has developed into the largest wholesale and retail online clothing mall in North China). Because I had relevant writing experience before, I recommended myself to Tongxinyuan Mall is a copywriter, don’t laugh. I don’t even know what soft copy is, but how can I still be a copywriter? This is a later story. If I had been proficient in this line of work from the beginning, wouldn’t you have read this article?
I don’t know what soft articles are, and I have never heard of a new marketing method that has become popular in recent years: soft article marketing. It seems that learning is necessary. I made great efforts to collect excellent and successful cases of soft writing and studied them carefully. From this I learned that soft writing is actually a science. Since it is a science, there will be certain rules to follow. Through continuous learning, exploration and practice, I have now grown into a professional soft article writer. Now I will share with you some of the experiences I have accumulated on the road of growth (I won’t go into details about the definition of soft articles, how to formulate questions, etc., the online introduction is very detailed), this is my personal experience.
1. You must learn more and read more in the beginning.
Everything is difficult at the beginning, and writing soft articles is the same. Not knowing where to start and not being able to find an entry point are problems that every new writer will encounter. Well, since it is a problem that everyone will encounter, don’t worry. At this time, you should not rush to write. You should read more about what others have written. The more you read, the greater your gains will be. See how others perfectly embed the product, service or brand information that needs to be promoted into the content of the article, see how others choose the entry point to make the entire soft article look natural, and achieve the ultimate in soft advertising. Discover and master the rules by studying other people's articles.
2. Use your brain more, observe more, and practice more.
After reading too many other people’s articles, the next step is to practice writing articles yourself. A good soft article does not have to be a lengthy article, maybe only one sentence can achieve our purpose. Therefore, don’t ask for too much, and be sure not to find something to say when you have nothing to say, as that will only bore the reader. Use your brain and practice frequently, and you will find that there are actually many things to write about. By observing more, you will continue to have inspiration. You must be diligent. Don’t delay when you have inspiration. It is best to write it down immediately, even if you simply describe it at the time and organize it later (I always have paper and paper ready in my bag) Pen). For example, while working on the Tongxinyuan Mall website, the webmaster's humorous words, the customer service girl's story with the buyer, a successful change of the website, etc. can all be used as entry points to write. Observe more, think more, do more, and develop your keen literary sense. The more you write, the more you will feel comfortable and your articles will become more and more beautiful.
3. Know the other side and be victorious in every battle.
Now is an era of information explosion. "The fragrance of wine is afraid of the depth of the alley." The ultimate purpose of soft articles is to promote enterprises, products, services, etc. Before writing soft articles, you need to figure out what you want to promote to the public. This requires you to have a deep understanding of the customer you serve. Its organizational structure, its corporate culture, its operating characteristics, etc. are all things you must understand. Only when you understand things more thoroughly, the articles you write will be fuller and more interesting.
4. Invest your true feelings to impress others.
Only when an article truly embodies the author's true feelings can it impress readers, resonate with readers, and create a sense of trust, because readers will only trust your product if they trust you. So how do you write an article emotionally? To use my simple words, it is: always look at the world from the perspective of the other party's interests. "Heart" and "hand" must be integrated. You should not always feel that advertising yourself is not good or awkward. You should think about whether your products, services or websites are also helping others solve some problems. This is also a kind of contribution. If you think about it this way, you will write naturally with keywords as the center. For example, when I write a promotional copy for Tongxinyuan Mall (http://www.by800.com/), my purpose is to bring the company to the forefront. I would like to introduce excellent online stores to everyone, and good things should be shared with everyone. If netizens miss out on good sellers because my publicity is not in place, that would be the most unforgivable dereliction of duty on my part.