As of the 20th of this month, my website Meihekou Life Network will be 20 months old. Calculated, it has been running for more than a year and a half.
When I have nothing to do, I like to search various local portals and classified information sites to find their shortcomings and learn from their advantages. If you are interested, just add the website administrator to chat on QQ, discuss, communicate, learn, and then practice and improve.
2009 was a year for everyone to build websites. Regardless of professionals or non-professionals, young and old alike joined the ranks of webmasters, and more local classified information sites emerged.
When I communicate with the new webmasters, some are rational, but more are impulsive. The topics they are most directly concerned about are: traffic and income.
Looking back at their site, I was shocked: unknown programs downloaded for free from the Internet; programs such as NetRen and Haiyang purchased for free or at low prices; free and open source classified information programs downloaded and installed...
Even worse: there are several websites with the same name in one city, and the programs, styles and column settings are all the same, and then the website titles or advertisements are marked with "largest", "most complete", "first" ", "most active" and other words... It really feels like looking at flowers in the fog. I wonder which site netizens will remember last?
Of course, such a site, after working hard to promote it virally, may end up with only a few pitiful traffic data.
When new webmaster friends communicate with me, they will ask me to introduce some experiences and methods to them. I am not an expert, but I would like to introduce it to you based on my experience in building a local classified information site.
1. Whether the site is developed by yourself or uses open source programs, it should have its own unique style.
Example: Once I checked the classified information site of a region and found two XX information websites, both of which used the same marine program. They could only be distinguished by their domain name and copyright information.
Note: The style of local classified information sites should be concise and unique. If you stand out from the crowd, netizens will remember you, which is conducive to the brand development of the website.
2. The site should be simple and easy for users to operate.
Example 1: I want to help a friend post product sales information on multiple websites. I registered as a member on a classified information site and filled in no less than 15 options. When I finally submitted it, I was returned to the homepage because the verification code was wrong. If I registered again, Need to fill in the information again
Example 2: I registered as a member on a classified information site, and it was very difficult to find the button to post information.
Explanation: Local classified information sites should be convenient for the people and should avoid complexity. Many users are still junior Internet users, and the operation is too complicated. They can only ask them to close the browser and try other sites.
3. User experience should be considered when placing advertisements
Example: I searched for information and accidentally visited a classified information site. The page was full of graphic advertisements, and an advertisement window popped up in the lower right corner. Fortunately, I found a little information I needed, but it left me with a kind of nauseating feeling
Note: Hanging ads may not necessarily be a garbage dump, but hanging ads indiscriminately will only make people evaluate your site as a garbage dump. Since you are building a local classified information site, you must make long-term plans. A good user experience will bring you repeat customers.
4. Column settings must be localized
Note: Many local classified information sites are "borrowed" programs. Such programs have detailed classifications, which may seem scientific, but are not suitable for development. Columns should be re-planned based on local supply and demand. If a column does not have a few pieces of information within a few months, this column can be merged into other columns or deleted.
5. Expand information sources and make the information accurate
Note: Information sources give many webmasters a headache. Some sites have set up automatic collection, but this risks being deleted by search engines.
Since we are building a local classified information website, we should expand the available channels: manually collect information from similar local sites; collect information from information billboards on local streets; get local DM newspapers or cooperate with a DM newspaper to use their information. But remember: second-hand cars, mobile phone digital information and some medical advertisements and other information from Guangdong and the South, it is better to kill 3,000 by mistake than to let go of even one. It is very likely to cause disputes and affect the development of the website.
6. Carry out online publicity and promotion
Note: The publicity and promotion of Tieba, forums and QQ groups are aimed at the most direct users and are free and the most effective methods. When doing this kind of publicity and promotion, you should pay attention to: select Tieba, forums and QQ groups related to your own website, and Treat it as your own position and actively participate in the conversation. But don’t go up there just for advertisements and advertisements. I believe no website administrator would allow you to be so arrogant. You can use a ratio of 2:8, that is, among 10 multi-text and meaningful posts, add your site slogan at the end of two posts.
7. Establish interaction and let more people know about your site
Note: Although the local classified information site has rich information, it cannot get good information feedback. This requires the establishment of a website to interact with netizens. You can rely on the main website to establish affiliated forums, establish multiple QQ groups, etc., select popular external and local topics for discussion; regularly hold netizen meetings and carry out meaningful prize-winning activities; at appropriate times, mobilize netizens to participate in the website is under construction. The civilian development of the website is very important. Only by bringing the website closer to and into people's lives can the local classified information site be more practical and develop in the long term.
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Due to time constraints, I will write these first, hoping to give some inspiration to new webmaster friends. Welcome to discuss the operation and development of local classified information sites.
My small website - Meihekou Life Network (www.mhk.net.cn) has been newly revised. Your valuable comments and suggestions are welcome!