As the saying goes, "The aroma of wine is not afraid of the depth of the alley." However, in today's extremely developed market economy, especially in the era of widespread marketization of the advertising industry and advertising concepts, "shouting" has gradually become one of the main means of development. People usually say that no matter how fragrant the wine is, you still have to drink it, otherwise it will not work. Therefore, many CCTV standard kings and many advertising giants emerge every year. They use their plans one by one to write the legend of communication...
However, for us small webmasters, on the one hand, we do not have much capital to shout out, and on the other hand, we do not have many resources to rely on. Therefore, I always hear many webmasters complaining and telling about the difficulties and hardships of website development.
I am not in the Internet industry. I have been doing traditional jobs in traditional industries. I only have a basic understanding of website operation at best. I basically know nothing about SEO, website promotion and other methods. In many cases, I can only use The stupidest way. Although after nearly a year of development, Anhui Culture Network (www.ahage.net) has become the largest and most comprehensive website for regional culture in Anhui, there are still many shortcomings. However, it started from scratch and gradually developed, and currently We have also entered a basically virtuous cycle. When we look back and summarize the path we have taken, there is still a lot to say.
1. Content is king, originality strives for the first place
When I was responsible for advertising and publicity work in the company, I had a deep understanding that no matter how good a publicity idea is, it must be backed by excellent products, otherwise it will just be a mirage in the air. I remember that Changhong mobile phones were very popular due to the vigorous promotion of TV shopping. However, in less than half a year, because the problems of the product itself could not be solved, a large number of quality problems appeared, and the after-sales service could not keep up, resulting in the current Changhong mobile phones. , is shrinking day by day, and TV shopping can no longer be done. In fact, the same is true for websites. When we promote our website, the purpose is to attract users to our website, so as to eventually convert users into our members, become our loyal members, and even join the team...
In the early stages of construction, Anhui Culture Network was based on regional historical and cultural information, so we should provide users with relevant historical and cultural information related to the region. Where does this information come from? Because there was no such website before, there was no systematic information, and there was no content that could be copied directly. This requires us to collect and organize it ourselves. After I decided to build a website, I started collecting information. It took me nearly half a year to sort it out and conduct internal testing. After systematization, I officially launched it. After the launch, it was quickly included by major search engines in less than two months. time, the PR of the website has risen to 4. And the most important thing is that because these unique contents are systematically organized, they attract the attention of a large number of professionals. Many relevant organizations, governments, media, etc. will go here to search for information, which makes the development of the website basically realized. A good start.
Looking back now, I think back to the time when I exchanged my views with some friends at the Anhui Webmaster Conference and said that I was planning to build a historical and cultural website. No one agreed with my views and they all thought there was no future. But after I came back, I thought about it and convinced myself with two reasons: first, I don’t rely on this website to make money; second, everyone disagrees, which means it is worth doing. So I did it, maybe I should be happy now...
2. Stick to your main business and strengthen yourself
When the website developed to a certain stage, we began to establish a forum. The interactivity of the forum attracted some like-minded friends who were interested in cultural development. They worked hard for the website every day. Like me, all parties involved Find ways to promote the website, collect and organize all kinds of excellent content everywhere, and even type out some difficult ancient books word by word, but these contents cannot be found online at all.
After having a certain influence, we have been approached for cooperation in many aspects, and many members have also proposed many new ideas, thinking that we should extend our development and do this or that. However, I have always insisted that we have not done our best yet, and we have not yet reached the time to expand like this. I remember writing an article before, thinking whether we should build a hundred small websites or build one successful website. My personal personality is used to insisting on doing one thing, and I also stubbornly believe that If you keep doing something, you will definitely succeed.
In our own company, when developing new projects, we have three principles: "rationality, openness, and diversity." The first is rationality, which means that we must expand around our main business and not go beyond our own strengths. And follow the trend to develop new projects, because the result may be that new projects do not develop well and old projects also collapse. There are too many such cases.
3. Be inclusive and seek progress.
I had never come into contact with people and things in the cultural circle before, but now that I have, I find that this circle is different from ordinary circles. This difference is multifaceted at the same time, but it is related to my personal work, because I used to have contact with people at work and in private. Friends, there are very few people in this circle, and everyone is very casual together, without so much fuss.
In the beginning, it was difficult for me to integrate into this circle. Even now, I have not integrated into this circle. Many times, I have difficulty communicating with some so-called cultural people. Because I have very little knowledge in this area, on the one hand, I must constantly supplement my knowledge. Not to mention making myself a professional, I must at least know a little bit about the relevant knowledge. On the other hand, I must learn to be inclusive. Being able to absorb various styles of culture, people with different behaviors, and languages with different expression techniques may be difficult in many cases, but I have been working hard to do it.
I have been telling the members of the website that we just do what we like, and I personally just provide a platform for everyone. The platform belongs to everyone, so the website belongs to me alone, but to everyone, and everyone should work together to maintain it. , this is the basis for website development.
(Because I don’t understand SEO, I hope there are experts in SEO who can give some valuable opinions and suggestions to Anhui Culture Network (www.ahage.net))