Income and money are often sensitive topics for everyone, and they are also the issues that webmasters are most concerned about. Too many webmasters always focus on increasing the traffic IP of the website as a means of increasing income. In fact, this view and practice is Wrong is incorrect. In theory, an increase in website traffic can increase the overall revenue of the website, but this may not be the case because there are many factors that determine changes in website revenue, and traffic is only the most direct and superficial factor (here Income refers to the income of the website GG, and other things are beyond the scope of this article). The following heartbreakingly briefly talks about some factors that restrict website income. I hope it will be helpful to the novices and the veterans can get away with it. Avoid making bricks!
1: Website traffic. Generally speaking, increasing website traffic is the most fundamental, quick and effective way to increase website income, but in fact it is not necessarily the case. Moreover, once the website traffic reaches a certain bottleneck, the website's own traffic will then be increased. It is a bit difficult to increase income. For example, when the main keywords of a small website have reached their peak, it does not make much sense to rely on some so-called long tail that have not been explored to increase the traffic of the website, and the traffic will also be It won’t increase much, and the increase in traffic does not mean an increase in income, because the total income will be determined by the unit price of the advertisement and the number of clicks. A few days ago, one of my websites (http://www.zenyangjianfei.cn) The traffic has increased from 1,000 to 1,500 because all the keywords have reached the position I expected. However, the overall income of the website should theoretically be one-half more than before, but in fact it is not. There was no extra penny, (since I didn’t take screenshots before, I won’t take the current ones now) and finally found that the unit price was one-third lower...
Two: Diversification of advertising. Different advertising models can be used to increase the overall revenue of the website while the traffic remains unchanged. For example, if you put GG, if you have ads from Baidu Alliance or even Alimama, you can use them all It is much faster and more effective for the website to divide reasonable advertising positions to increase the overall revenue of the website than to seek to increase website traffic. The premise is that your website already has a certain amount of traffic, otherwise the effect will not be seen. , for example, your website only has 100 IPs. Even if you cover the entire website with ads, your income will not be much. What is mentioned here is based on a certain amount of traffic.
Three: The unit price of advertising. Heartbreak believes that increasing the unit price of advertising is the fastest and most effective way to increase the total revenue of the website. It can double your revenue while maintaining the same traffic, but there are many factors involved here. Factors and reasons, once the positioning of the website is determined, the only way to increase the unit price of the website is to continuously increase the quality of the website's content, improve the GG quality evaluation standards of the website, and strive for opportunities to display high-priced advertisements.
Four: The click-through rate of advertisements. Increasing the click-through rate is also the most direct way to increase your income. It can make your income change quantitatively. But how to do it specifically can be done by searching for relevant teaching materials. Here I will just tell you. ideas and methods. Let some newbies understand that increasing website traffic is not the only way to increase website revenue.
Among the above methods to increase website income, it depends on which one is more suitable for you. Of course, you can try each method, but finding the fastest and most effective one is the most fundamental. For example, in the same time, you can If you can double the traffic but cannot increase the click-through rate and unit price even slightly, then you are not suitable for these two methods of increasing clicks and unit price. In short, how to choose depends on your actual situation. (Text. Heartbroken)