Hello everyone, my name is Du Wu and I meet you all again. Today’s title is “How to maximize the effectiveness of soft articles.” Originally I told Ye Teng that the theme was “When is the best time to publish soft articles”, but the more I think about it, The more inappropriate it is, the more I will change the title. After studying at www.admin5.com, I will write down my experience in soft writing and share it with everyone. I will write it all this time. I hope everyone can read it carefully.
1. What is soft copy?
Soft articles refer to making consumers enter the thinking circle set by the company through specific conceptual appeals and presenting facts and reasoning, and quickly realize the product through powerful targeted psychological attacks on consumer groups and emotional experiences of empathy. Sales text pattern. Soft articles are a concept relative to hard advertisements. Compared with hard advertisements, the reason why soft articles are called soft articles is that the word "soft" lies in the word "soft". When I discovered that it was a soft article, I fell into the trap of a carefully designed "soft article advertisement" unprepared. It can be divided into two subcategories: one is narrow and the other is broad.
1. Narrow sense: refers to pure text advertisements that companies spend money to publish in newspapers or magazines and other publicity carriers. This definition is one of the early ones and is what is known as paid text advertising.
2. Broad definition: Refers to a set of promotional and explanatory articles, including specific news reports, that an enterprise plans to publish in newspapers, magazines, or on the Internet to enhance its brand image and popularity, or to promote its sales. , in-depth articles, paid short article advertisements, case analysis, etc.
Generally speaking, soft-text advertising is to use less investment to attract the attention of potential consumers, enhance the sales power of the product, and improve the reputation of the product. Under the subtle influence of the soft-text, it can achieve the strategic and tactical purpose of the product and guide the purchase of the consumer group. of advertising.
2. Why do people write soft articles?
The first reason is the decline in the effectiveness of hard advertising. When hard advertising (traditional advertising) of the "Wang Po sells melons and boasts herself" style appears everywhere on TV, newspapers, the Internet, outdoor advertising and other media, this kind of advertising It has become a psychological burden on the public, a kind of visual and auditory pollution. The public's rejection of traditional advertising is increasing day by day, and it is self-evident that the effect of advertising tends to be low.
The second reason is that the media charges much lower fees for soft articles than hard advertisements. When funds are not very strong, the input-output of soft articles is more scientific and reasonable, so companies can quickly start the market after paying relatively low fees.
The third reason is that webmasters have all written soft articles. There are links in the soft articles. If the article is excellent and reprinted by major websites, the external links and weight will increase rapidly. The soft articles contain certain keywords, but those words are rare. , the role of soft articles can increase the frequency of the word, soft articles can promote the author's website to achieve word-of-mouth benefits. You should know how important it is to your website, right? The collection and traffic have skyrocketed. For example, isn't www.52link.net's bulk friendly links just based on two months of soft articles?
The fourth reason is that spiders also like soft articles. Can one Baidu support a website? That is definitely not a boast, but admin5.com definitely does not rely on Baidu to support itself. You must know that those "spiders" also like active things, and soft articles are The fountain of vitality, "Spiders" don't know whether the text is high quality or low quality, "Spider" is an omnivore. Only soft articles contain such rich nutrition. After dealing with the "spider", are you still worried that your website will not make a lot of money?~~
3. How to write good soft articles?
1. To quote Lao Xie, "Soft articles are not afraid of being ridiculous!". Feel free to write boldly. Some soft articles write that their website has hundreds of thousands of traffic and is included in hundreds of thousands. They wrote it and it worked. Why don’t you dare to write it? Baidu doesn’t eat you, even if it eats you. , when the time comes, you tell it that Du Wu asked me to boldly write it, haha~~ I was just kidding.
2. No one wants to read some fragmented text. Scattered text is not convincing at all, so soft articles should grasp the overall view, try to order the articles well, be more vivid, and the language should be smoother.
3. Don’t treat news writing like advertising! You need to provide in-depth guidance on the meaning of the word “soft” in soft articles!
4. Again, long-term traffic is the last word! It is a trend to fully develop soft articles into practical articles!
5. We do not recommend soft articles with tempting titles, because practice has proved that they are only time-consuming! And they are not practical. In the future, webmasters will not pay attention to such articles when they see them.
4. How to promote original soft articles? Where to promote them?
Choose when to publish soft articles. Although placing soft articles is a long-term and continuous publicity strategy, in fact, there are still certain skills in the placement period. For example, soft articles before the launch of new products on the website can play a "preview" role for the website user group, create a certain sense of suspense and mystery, and pave the way for the official launch of new products on the website. Soft articles written a period after a new product is launched on the website can strengthen consumers' memory and promote their desire to use it for a long time, increasing their stickiness to the website.
Let me tell you here, don’t post soft articles everywhere! Let me tell you something about myself. From the beginning of writing articles, I have always insisted on publishing original articles only on the webmaster website, because A5 is the gathering place for webmasters. I remember my first The soft article about my decoration knowledge website www.webyw.cn that I posted on A5 played a big role. Take the IP that everyone is most concerned about, for example, there were more than 100 IPs suddenly added, and it has been increasing all these days. This continues, thank you A5!
It can also be said that all famous and large websites can be used as places for you to publish soft articles, such as blogs, forums, etc. But in my opinion, it is best to choose A5 for the first time, which is what I always do anyway.
5. Summary
After reading some of the experiences I wrote above, should I write soft articles? The answer is that I should write soft articles, but I have to grasp the time to write soft articles! In other words, we build a website when the data basically meets user needs and through other promotion methods When the traffic of the website shows a good upward trend, then we have to start writing some high-quality soft articles to attract the attention of other users or online media, so as to push our website to a new high. Only in this way can the best effect of soft articles be exerted. .