"Content is king, external links are king" has always been a "classic saying" on the lips of webmasters. I believe that many webmasters have always used this "famous saying" as a guideline to build their websites. Many webmaster friends already understand this, and they will definitely look down upon the title of my article. Indeed, this article is a retelling of an old story, and the idea is not new. If you are an old webmaster, please do not read on. But if you are a new webmaster, even if you have heard and said it yourself, "Content is king, external links are king", you may not have a deep understanding of this sentence, or you may not have a deep understanding of this sentence. I haven’t paid enough attention to it yet, so please read on. The following article will focus on the practice of "China Construction Machinery Network" that I maintain, and realize the importance of the saying "content is king, external links are emperor".
In March this year, my website "China Construction Machinery Network http://www.gongchengjixie.com" was launched. In the first twenty days or so, I updated original or pseudo-original articles and added external links every day. In just twenty days, Baidu had included more than a thousand of my pages. What’s even more gratifying is that the popular keywords in this industry " "Construction Machinery" I ranked 9th on Baidu in only 35 days! (There are more than 20 industry websites for construction machinery, plus the number of corporate websites on machinery, the number is countless), I come from Baidu every day The search volume has reached 300 IP, and Baidu’s daily search volume is three times that of GG. Did you know that a website that had only been in operation for 30 days could be ranked on the first page among such fiercely competitive keywords? I was so happy at that time, let alone mention it! I thought to myself, it turns out that Baidu keyword rankings are not Difficult! After getting carried away, I collected some information on mechanical maintenance and bidding. Unexpectedly, Baidu's punishment will come as expected! The next day, the keyword immediately dropped to the third page; on the third day, it had fallen beyond 200! Baidu's snapshot also regressed to half a month ago. I immediately realized that my website had been put into Baidu's "sandbox"! The search volume from Baidu dropped from the original 300 IPs to a pitiful less than 10 IPs. All long-tail keyword traffic was lost. No more! The only good thing is that Baidu doesn’t K my site, I still have a chance!
This time, I violated the principle of "content is king" and violated Baidu's taboo of "preventing a large amount of duplicate content from appearing in the search database".
In order to save my website, I dived on A5 every day, read many articles on how to restore Baidu's website weight, carefully understood the connotation of "content is king, external links are king" mentioned in the A5 article, and implemented it.
So, I calmed down and insisted on updating a few pseudo-original or even original articles every day. At the same time, we adhere to the review system for the information posted by customers to the website. If the information filled in the "Product Introduction" is the same, we insist on refusing to pass the review. Because many merchants publish N pieces of supply and demand information, one piece of supply and demand information for each product, and the "Product Introduction" column usually contains a pre-written "Company Introduction". But I insist that in the "Content Introduction" column of the product, "detailed instructions for use and product features" must be filled in to pass the review. In this way, some companies will fill in the detailed information of the product as required, rather than the company's profile. This will avoid a large amount of duplicate information within my website to the greatest extent, and also avoid the similarity between the information on my website and the supply and demand information on other people's websites, thereby improving the "originality" of the website content.
On the other hand, in order to increase high-quality external links, I take the initiative every day and contact other websites to exchange friendly links with me. Because it is a new site, there is no way to obtain high-quality external links. I use the advertising space on my website to exchange friendly links for the corporate website (anyway, if there is no traffic, the advertising space will remain empty.) In this way, the effect of exchanging one-way links through the advertising space is very good. In May, GG updated the PR value, and the PR of my website rose directly to 3. From then on, it became much easier for me to find friendly links. Now the friendly links on the homepage of my website are basically PR=4 or above, and the snapshots are all within 2 to 3 days. At the same time, there are several websites with PR=5 and snapshots within 24 hours that provide me with one-way links. If you have any doubts about my friendly links, please go to my website to check.
After more than two months of adding original or pseudo-original content, while overcoming various difficulties to find high-quality friendly links, Baidu has slowly restored my weight, and the ranking of long-tail keywords has begun to slowly pick up, and the traffic has increased. The ranking of the main keywords has also returned to the second page. What's even more gratifying is that as long as my website publishes new articles, Baidu will usually include my new articles on the same day!! I think this is the highest weight Baidu gives to a website!
Although the ranking of main keywords is still far from the first page at the beginning, I believe that as long as we adhere to the principle of "content is king, external links are king", the rise of the website is not a dream.