Of course when we build a website, we want it to maximize its effectiveness. So how can we maximize its effectiveness? That is to place ads and choose advertisers. Let’s talk about how to choose advertisers.
1. Qualifications of advertisers
As we all know, when you apply for an advertisement from an advertiser, they will review the traffic, design, content, etc. of your website. Advertisers need to check whether our website can bring them greater benefits, so why don’t we learn from advertisers? When choosing advertisers, we should also review their qualifications and go to major forums. Check to see if there is a classified section for them. If it is available in major forums, it means that the advertiser is trustworthy. Then go to various search engines to check some of the evaluations of this advertiser in the minds of users.
2. Unit price for the same advertising space
What does the same advertisement mean? It is an advertisement of the same size and type, for example: a 486*60 picture advertisement. This is very important, because in order to maximize the revenue of the website, we must see it clearly and make a comparison. Of course, the higher the better. Sometimes, in order to attract people, some advertisers deliberately raise the unit price, but they will deduct the amount to varying degrees in a month or a week. It is best not to choose such advertisers.
3. Transparency of advertiser reviews
The transparency of advertiser reviews refers to information such as user income, ad impressions, and clicks. If you place their ads, they will provide you with a membership number or user number. After you enter, you can check the number of clicks and income for the day or month. Of course, it is best to be able to provide it all the time, because this way we can test it ourselves to see if they deduct the amount. When you click on it, their advertising review will be added accordingly.
4. Advertising Fee Payment Conditions
Nowadays, the payment terms of advertisers are generally executed simultaneously. One is the payment cycle, some are paid in one week, and some are paid in one month. Of course, the shorter the payment cycle, the better, preferably one week. Second, when the corresponding amount is reached, some are 100 US dollars, some are 100 RMB, and the minimum payment is 10 RMB. Please calculate this based on your own website and payment cycle. It is best to have income every time you pay, so that we can have more confidence in building and updating the website.
5. Advertising with integrity
Placing advertisements with integrity means that after placing advertisements, we should not click on them ourselves, or use cheating software to click on them to defraud advertising fees. You'd better not click on it yourself or use software to cheat. Why do you say this? Because once advertisers find out that you are cheating, they will stop your user account, stop placing any ads on your website, and stop paying for this cycle. Advertising fees. Don't take any chances. As a good advertiser, they have a large team studying how to find out whether the advertisements placed on a website are cheating. Less than a week after a cheating software came out, basically all advertisers will come up with corresponding response mechanisms. In other words, a software can only be used for a week at most. If the advertising traffic on your website drops significantly after this week, you will still be considered cheating.
To sum up, when we put advertising space on a website and choose advertisers, we must think more carefully and compare more, and we will find relatively good advertisers. I wish you all good luck every day. The above are some of my own opinions, which are relatively superficial. You are welcome to correct me and communicate with me QQ: 93065410 Website: http://www.luzhuba.cn.