Anyone who frequently surfs the Internet knows that once a popular event happens somewhere that everyone is concerned about, it will spread quickly on the Internet until it fills up the entire network. In addition, Chinese people like to play BBS and leave messages everywhere. This is even more to speed up the dissemination of such information. In the past, I usually finished reading the article, or at most typed a few words after it.
Since engaging in online promotion, the author has discovered that a piece of popular news can help your website quickly increase the number of visits in a short period of time, thereby increasing its popularity. If done well, a piece of news can bring unimaginable traffic to your site. For details on how to operate, let’s see:
The first point, of course, is to discover hot news. In fact, this should be considered the most difficult. Whether a piece of news is hot or not cannot be commented after the fact. Especially for those who engage in online marketing, this kind of hindsight is useless. In fact, the hot tail effect is now popular in the promotion industry, but if you catch 100 short tails, they can't compare to one of others. This is the gap.
Without further ado, let’s get back to the topic. How to discover hot materials not only requires you to have a keen eye and forward thinking, but more importantly, you need to understand what netizens like the most. The recently popular "breast touching scandal", "pants removal scandal" and "Nanjing car accident" are all popular among netizens. Once you understand these things, you won’t be afraid anymore. Find several large forums (special reminder: they are forums, not websites). Someone here may ask, why find forums? Isn’t it better to use large portals? ?Isn’t their information more accurate and comprehensive? But you are wrong. The information on the portal website is compiled and uploaded by the website editor after collecting the information, while the forum is a place where netizens can post messages at any time without any review or waiting. Besides, there are hundreds of millions of netizens across the country. The scope of information is much wider and there can be several website editors. So this is the crux.
The second point is that when you find a piece of information that may be popular from a large number of posts, the next step is to edit and optimize this information. How to optimize it? Of course, you should optimize it according to the content of your own website, and try every means to make it more popular. Put the keywords of the website, of course, it is best to add your website link.
Like the recent car accident in Jiangning, Nanjing, the author was searching for information and found a video on a small forum. It showed the inhumane treatment of the deceased by the local police when handling the scene. So I downloaded it without saying a word, and asked a buddy who knows how to make videos to mark his URL on the video. Not only does this not destroy the readability of the entire information, but the author's purpose is also achieved. This is not the end of the story. When the author posted articles here and there, the video was not posted together at the beginning. Instead, a related link was made at the end of the article called "Real shot of the scene of Nanjing car accident. Police officer, please give some time to the deceased." A Final Respect [Video]”. In this way, according to the curiosity of the Chinese people, 95% of people will click in to see what happens. One thing that must be paid attention to here is that when you add this kind of external link, the link to it must be real. Otherwise, not only the forum where you posted will delete your link, but the traffic that clicks in will never come to you again because it has been deceived. site. This is to ensure the reputation of your website. Of course, some webmasters who don't care about this don't care.
The third point is that after the optimization is completed, it is time to find the target. If you are relevant, it is best to find the editor of the portal website and send him your optimized article. I believe that today’s online editors also have keen news observation skills. If it really is a hot topic, they might even give you royalties, which can be considered an unexpected gain. You don’t need to publish hot articles like this everywhere. You can just choose a few important sites to publish them. Submissions to webmaster websites are a must. The other thing is blogging. Don’t underestimate the power of WEB2.0 at any time. There are also forums. Today’s forums are a good place to search for materials on major portal websites. After doing all this, you can upvote your own posts from time to time and wait for the traffic to come to your site.
After everything is done, if the news material you selected really becomes a hot topic and can be ranked on Baidu's search rankings, then congratulations, you have successfully pulled in, and massive traffic is rushing towards your website.
Finally, to summarize, in this way of catching hot news, the first thing is that the news itself can be hyped, the second thing is that your operation must be fast, the third thing is that it must be real and effective, and the fourth thing is that you must be able to do SEO optimization.
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