Hello everyone, I am Zhou Tao, the founder of Max. I am very happy to share with you how to build a movie website. First of all, I want to talk about why I choose to build a movie website. I remember that I only started making websites in 2003, and I tried all kinds of websites. At that time, it was just a hobby, and the movie website was one of the ones with good traffic. Later, I also chose to develop a movie website.
For half a year, I did not build any website. What was I doing? I was thinking about which website would be more promising instead of being a short-term garbage station. I thought about many aspects, and also consulted many webmaster friends to discuss together. , As a result, there is still no result after half a year.
There are more than thousands of grassroots webmasters. I think there should be people working on websites in every industry. It is really difficult to find an entry point that no one else has done. Even if one person can find it, there are still so many people. Can multiple brothers be found? The answer is yes, it is unlikely. Now with the gradual formalization of the Internet, the possibility of getting rich overnight is very small. It is also difficult to create an industry independently. Instead of thinking all the time, it is better to just Do what is popular first, enter the circle of webmasters first, and look for opportunities in practice.
At present, the hottest thing on the Internet is undoubtedly the entertainment industry, including movies, games, and music. As for film, television, and video, I think it must account for at least half of the Internet traffic. You don’t have to play games or listen to music, but I am very It is rare to meet people who don’t watch movies, so this is a very popular demand. Instead of trying to imitate an unpopular industry, it is better to choose a popular industry to do it. This is the first point. Why should we choose to be a movie site? To sum it up in one sentence: because it is popular enough, the traffic comes quickly enough, and it is easier to retain people.
Second, the reason why this is mentioned in the second place is because it is very important. What can be done and what cannot be done?
There are more than 100,000 film webmasters under MAX. I have met all kinds of webmaster friends, some are high-profile, some are low-key, some are conservative, and some are not afraid of death. So I would like to seriously remind all brothers that you can do anything that violates the rules, but you must not do anything that violates the law, because as far as I know, several brothers have been admitted because of this, and the price is too high.
The third issue is the copyright issue. In the past year, the copyright issue has been a hot topic in the industry. Whoever is accused today will be accused tomorrow. Of course, others will also become defendants. This is nothing new.
So as a webmaster, do you need to worry about this issue? In fact, from my perspective, it is very difficult to answer in the affirmative. Don’t worry, many webmasters have received infringing emails, and even Lawyer's letter, don't worry, there are so many webmasters doing it, it's okay after so many years, and it's very big. So here I will give a few examples to illustrate. I believe everyone will feel more confident when starting a movie website in the future.
First of all, the development of copyright in China is inevitable, but China is a country with its own characteristics, so it will not happen overnight to develop like foreign countries. In addition, China's current copyright is handled by corporate agents to resolve infringements. As a government action, many infringement lawsuits in recent years have ended in compensation. Of course, these are corporate actions. I have not found any cases of suing individual webmasters.
After all, individual webmasters are a vulnerable group, and they won’t get much money from you if they sue you, so companies usually choose to sue the rich rather than sue the poor. For example, a brother in our forum said that he was sued by a certain company. When I looked back, I understood, It turns out that it is a movie channel on an educational institution, so everyone needs to pay attention to this. If you are an individual and purely a movie station, I think there is no problem, but if you want to become a local portal, educational institution channel, etc., then Be careful not to use the same domain name.
Another point is that if you receive a similar infringement email and a certain film is not allowed to be released, it is better to delete it. As the saying goes, it is better to do less than to do more. We are not just looking at how much traffic this video can bring to the website. .
The last thing to note is that I suggest that it is best to register the domain name abroad, because in the past year, a new method of punishment has become popular, which is to shut down the domain name. If the webmaster's domain name is gone, there will be nothing. This is Very scary.
The three points I mentioned just now are all things that need to be paid attention to when building a movie website. Some brothers may think that this industry is too scary and it is becoming more and more difficult to do. In fact, with the increase of Internet users, the number of webmasters is also increasing. , the competition in any industry is getting bigger and bigger. Relatively speaking, the most popular industries are the best to enter. The less popular industries, the less opportunities there are.
In fact, many webmasters nowadays will build a movie website no matter what industry their main website is in. As I said just now, movie websites have the fastest traffic and are the easiest to attract people. As long as you come there, you can watch movies. This is the most basic thing. Demand does not require any other form of hype. Generally, local portals will have a movie station. Why, after attracting popularity, they will bring it to the main station.
So now, making a movie website is actually a very popular project. Not only does the traffic come in quickly, but the cost is low. At present, the MAX program can largely meet the needs of various webmasters. What do you need after selecting the program, resources? In terms of resources, there are now video sites such as Youku Tudou, and P2P such as Xunlei and QVOD. It can be said that they are very rich.
And it’s not as big as the big websites. I talked about this when chatting with some old movie webmasters. In the past, the big movie websites only had about 100,000 IPs, usually 40,000 to 50,000. Now it’s different. It can cost more than ten to two hundred thousand, or even more than 30 WIP. You can say up to ten casually. But having said that, you still need to keep a low profile when running a movie website, because it is not something that can be mentioned on the table, let alone As for the financing project, some people think it is a garbage station, while others think it is a traffic station.
I won’t point out the big websites of my brothers here, just to build confidence for everyone. When you can’t think of a better project, you can try to make a movie website. When you have a certain amount of traffic, you can also drive it. Other projects, or some good ideas will come up in the process of building the website. Brother Yu’s movie website has 10,000 IPs, and it seems that there is no publicity, so this is a popular demand, as long as the film uploading speed is fast enough , traffic is still easy to come by.
Okay, I have added some supplements to the above three points. Now let’s talk about the fourth point, which is the issue of being included in Baidu and being K. I think this is an issue that many webmasters often discuss.
First of all, I want to tell you clearly that Baidu will not K a certain program, but will only K some highly similar sites. In fact, if you think about it for a while, you will know that Baidu K program is unrealistic. The website is useful to netizens, why does it want to kill you? As long as you start from the user experience, it is easy to figure out why Baidu wants to kill you.
There was once a rumor in the industry that Baidu K Max was deleted. In my impression, a number of websites were indeed K deleted. However, I think it was definitely not targeting Max K sites. Instead, it was K deleted a large number of super similar sites, including sites made with Max. Including websites made with other movie programs, why are they said to be K Max? In fact, it is very simple, because Max has a very large market share. If you pick a few websites that are K, they are all Max, so the proportion is relatively large. It's normal to be misunderstood.
I can only give you some suggestions here. No one can guarantee that Baidu won’t Kick your site. It doesn’t matter if you are a movie site or an industry site. Baidu’s fundamental starting point is user experience. Do netizens have this knowledge? Demand, in other words, is whether your site is useful to netizens. Baidu gives you traffic, and whether your site is responsible to netizens.
Okay, let’s talk about the last point, how to create traffic. I believe that webmasters with traffic have their own methods, but I can sum it up in one sentence: 70% of hard work + 30% of operation. User needs for watching movies are very simple. You can watch movies when you come to your site, and you update quickly enough. This is the most basic hard work. In fact, now we have solved a large part of the labor force for you, and you can go directly to the background to collect your needs. resources, if the resource station is not updated fast enough, you can replenish them, which will save a lot of time.
There is also the mode of operation. Don’t just focus on Baidu’s inclusion. More inclusions do not necessarily mean more traffic. Instead, you should think more about other operation methods, such as going to Baidu’s space for publicity. I think Baidu’s own pages should at least It should be higher than the page level of the webmaster, and Baidu knows that Baidu Tieba, etc., are all important sources of traffic, but they have to have a certain degree. Anyone whose forum posts too many ads will be deleted. If If done properly, there will be considerable gains.
In addition, it is directly related to the movie category, which is the recent hot topics. Of course, politics must be excluded. It can be social hot spots or entertainment hot spots. This traffic cannot be underestimated. It is said that Jie Kexun can bring a lot of people with just one video. With millions of on-demand views, you can check out the BOKECC website. BOKECC has cooperated with Baidu Video Search to ensure that it is included. Please note that it is a video search.
Question: I just went around the Marcos forum and many people reported that the official version comes with too many ADs. Is this a thing?
Answer: The previously released version did not have ads, but many webmasters need us to help them integrate the advertising positions to facilitate modifications. In addition, if you are interested in videos on social hot topics, you can also set up a video site. Several webmasters are now using BOKECC's Nuctech system very well. Several webmasters have more than 100,000 IPs, among which the largest One webmaster has 50-60 WIP. For the three websites combined, Baidu video search traffic is also very powerful.
Question: Is there an entry point for using Marx to build a local video sharing website?
Answer: For video sharing, it is best to use another product of BOKECC, Nuctech. MAX focuses more on movies. Nuctech's predecessor was POCLE. After BOKECC acquired DISCUZ's SV, it reintegrated a more powerful system, CCVMS, Nuctech, which has functions similar to Youku. Moreover, using Nuctech's website can ensure inclusion in Baidu Video Search. BOKECC has strategic cooperation with Baidu Video Search.
This article is compiled by the webmaster of www.huatianbao.com.cn