I first entered the promotion industry three months ago. I learned from my predecessors and wrote two articles here. Today I am trying my best again. I hope it will be helpful to my friends in the same industry.
First of all, let’s talk briefly about my growth experience and microscopic effects in promoting in the past few months. Currently, my main promotion is Qiuyi.com, a national education and training information website, and Wuhan Qiuyi.com and Wuhan Qiuyi.com, which are targeted at the Hubei region. Training website, I am not engaged in education, and I have never learned promotion knowledge. When I first came into contact with this industry, I was confused. The number of website visits has never been increased. I only have thousands of IPs every day. I can’t eat well, sleep well, and am anxious. I had no choice, so I calmed down and carefully analyzed the root cause. I continued to go to the webmaster website every day to read various articles written by my predecessors, learn from them, and then compare them with my actual work. I gradually discovered my own shortcomings and slowly figured out how to solve them. In his own way, the number of visits to the website has gradually increased from more than 1,000 per day to about 20,000 per day now. Although this is still far from our desired goal, at least there has been small progress. Every improvement is a kind of learning and an experience, which has a non-negligible role in further development, so I think it should Recording this experience gained through continuous learning will also help you to alert yourself in the future.
Why were there only more than 1,000 visits per day in the past?
This is a question that I have never thought about before. It is like when a person makes a mistake, but does not realize where the mistake is. When he wakes up or is pointed out by someone, he looks back and thinks that the mistake at that time was indeed true. It's a kind of confusion. In the past, I had a lot of work every day. The things I set for myself to do every day were completed in time and fully, but the number of visits did not increase. If I think about it carefully based on the current situation, it was really half the effort with twice the effort. It's all wasted effort. Take the work of our website’s education examination news information column as an example. In the past, we mainly collected some news related to education examinations from major education websites. As long as it was of that day and related to education examinations, we included it. It seems that it is updated every day, and there are a lot of them, but most of the clicks are 0. Check the access statistics, pay attention to several well-performing education websites in China, and compare and analyze the reasons. Later I realized that the so-called news The first is to be new, so new that no one has ever heard of it; the second is to seize the hot spots, what is hot, and what the people want is the hot spot; the third is to be original and cannot copy the original text. Compared with the education of large websites such as Sina, Tencent, and Sohu, channel, the weight of their own website is already low, and if you copy their news from the original text, doesn’t that mean you are helping them promote it? It’s a truth that should be easy to understand, but it took me so long to figure it out. After the root cause analysis is clear, it is time to formulate a plan for how to improve. First, we collected major educational information websites across the country, including the more popular university official websites, such as personnel examinations, self-study examinations, academic examinations, etc., and each examination has Have time and plan to arrange, grasp the rules, master the skills, and then search for what you want to find through the Internet, summarize and publish it on your own website as a piece of news. Such news must have accurate information, such as the time and method of exam registration and location, time, method and place for score query, time and place for admission result query, etc. In this way, it will be quickly included in Baidu, and the ranking will be very good. If you persist in this way for a long time, it will take almost a few hours. It will be included when it arrives, and important information will be ranked first. In this way, others can easily reach your website through searching. It should also be noted that you should always pay attention to what information about educational examinations is available on that day or even that month, think from the perspective of information demanders, and then collect information. The title must capture the core, such as information about the 2009 College Entrance Examination, Shanxi's The top scorer in the college entrance examination has not been revealed yet. There are various reasons. When netizens pay attention, they will search on Baidu. They can be roughly divided into these search methods: Shanxi top scorer in the college entrance examination, 2009 top scorer in the Shanxi college entrance examination, top scorer in the Shanxi college entrance examination 2009, and Shanxi 2009 college entrance examination. No. 1 student, etc., then I should draft the title like this: Whether the No. 1 student in the 2009 Shanxi College Entrance Examination will be announced or not, you can find relevant content on the Internet. It is not necessary to find out the scores of the No. 1 student in the Shanxi College Entrance Examination. You can combine Shanxi's college entrance examination this year and previous years. The policy announced by the No. 1 scholar can be written as a soft article. My article is on our site, and it has now exceeded 20,000 hits.
How is your current job different from your previous job?
Speaking of the past, I am really ashamed. I was as busy as a headless fly every day, looking for news, information, and publishing information everywhere. Generally, there were more than 20 web page windows open. How could I still have time to read articles and learn from Webmaster.com? When we communicate with each other, let alone write down some experiences, we often feel dizzy after working for a day, and we don’t dare to imagine what tomorrow will be like. We don’t dare to look at the access statistics when we open the website the next day. The more I do it, the less confident I am, and the less confident I am, the less I want to do it. It’s like being a monk and hitting the clock every day. It’s quite confusing. Every friend who has just entered this industry should have this experience. I think the key to the reason lies in personal mentality and working style. First of all, we must have a good attitude to face any situation, no matter it is good or bad, we are in control of our own emotions, and our emotions determine our mentality. We must not be impatient and be good at regulating our moods. When there is no clue at work and no progress, It goes well, but you can't analyze the reason, or you can find the reason but there is no solution. Don't be upset, let alone have a negative mentality of giving up. Try to think about the solution from different angles, such as , when you are in a bad mood, don’t resort to smoking and drinking to relieve your worries. You can put down everything in front of you and devote yourself to entertainment, listening to music, games, playing ball, walking, shopping, swimming, etc. At this time, you need to have Circle of friends to talk about some happy topics together; for another example, if you encounter a problem that cannot be solved, you can start from the root of the problem and solve it from different angles and use different relationships, just like solving complex mathematical problems. How many times can a formula fail to hold? If the two formulas are used together, if this road is blocked, you can choose another road. As long as it can solve the problem, it is a good method. Another issue is the way of working. People are all alive. Unlike a bank's ATM machine, which is a machine, the way of working can be adjusted by oneself. The work process established every day is not static. If you follow the procedures every day, , then it is better to find a robot to do it. The way you work affects the surrounding colleagues and the entire work process to a great extent. If you analyze it carefully, everyone can check whether they want to improve their working way. Although it is a small problem, it is a systematic problem. Problems, like a bank's financial plan, are always being updated. They have certain purposes and functions, so they should not be underestimated.
As for what should be done in the future?
At present, there is only some progress compared to before, but it is not optimistic. After all, the competition on the Internet is so fierce now, and there is not much left in this bowl of porridge. We can only continue to strengthen our study and keep up with the pace in order to gain a foothold.
Running a website is like running a life, continuous learning and practice, summarizing in practice, learning in summarizing, and practicing in learning. Otherwise, you can only stand still and be eliminated by future generations!