Four years ago, has anyone heard of Xiaonei.com? I don’t think so. The most people know about it is that they know some other dating websites, such as Facebook, Twitter and other well-known foreign dating websites. When everyone is immersed in the convenient character search function of Xiaonei.com or the popular food-stealing game, have you ever thought about why Xiaonei.com has been able to rise rapidly in just three or four years? I I think the reasons are as follows:
First, sufficient market research and keen understanding of the crowd. As we all know, Xiaonei.com is a dating website created mainly for college students. It can be said that it has a very good grasp of the crowd. They keenly observed that college students do not have heavy schoolwork. They usually want to find something to do to pass the time when there is no class, and a dating website like Xiaonei.com undoubtedly gives them a sustenance for their empty souls. On this platform, he can find thousands of boring people who have nothing to do like him but have common topics. Furthermore, at that time in China, there was almost no dating website specifically for college students. College students basically became white-collar workers after graduation, which invisibly expanded the ranks to include white-collar workers. This move cannot be said to be endless.
Secondly, a nearly perfect publicity campaign. I still remember that it was when I was a sophomore in college. The promotion method of Xiaonei.com in our school was to issue cards. At first, no one paid attention to such a dating network, but as time passed, someone finally registered an account on campus. , and then promoted it in the group, and many people turned to the school one after another.
Again, the interface layout and functions are continuously improved. After positioning the direction and user group, the next work will be much simpler. Because the next step is to invest in what users like. Therefore, Xiaonei.com continues to launch various interfaces, most of which require users to find the source code themselves, and then change the user's background. In this process, users can also experience the joy of doing things. In this regard, It can be said that the school network is a painstaking effort. Then there are the addition of many functional modules such as voting or prediction. Through these, everyone can speak out their own preferences more boldly and also know the preferences of others. This is equivalent to enhancing the relationship between friends on campus to a certain extent. Understanding each other better, of course, makes people even more reluctant to leave the school.
Finally, the launch of various novel but simple mini-games. I think that although many people play the games that were first launched on campus, the most successful one is undoubtedly the Happy Farm game. Almost everyone around me takes some time out of their busy schedule to steal vegetables every day. And once you start growing vegetables, it’s almost impossible to stop.
Based on the above four reasons, I think there is no reason why the school network should not be successful!
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