Recently I have been thinking about how to increase website traffic, and I have also looked at some similar websites with relatively high visits and inclusions. I also looked at their titles. Although I don’t know much about technology, I also know the importance of keyworlds and titles for website inclusion. In fact, our collection is now gradually stabilizing and forming an upward trend. We can’t just ask for rapid progress and add thousands more pages to be included, it all requires a process. The following are some suggestions I have for the China Industrial Competitive Intelligence Network:
1. Try to change the description as little or as little as possible, because if you always change the title, it will make the search engines feel that the website is unstable or incomplete, which may cause the search engines to dislike it. This may manifest itself in the form of a drop in inclusion or a sudden increase or decrease, which is also very common. It may directly lead to the website being demoted.
2 Our website is already very good in terms of content and other aspects, but I found that the bounce rate of our website is as high as 86.9%, which means that our website has very few repeat visitors. We have spent so much money on Baidu and GG, and finally managed to get some keywords to the front. Users have gone through all the hardships to reach our website and left after just one glance. The browsing depth is not enough, and the corresponding conversion rate may be low. a lot of.
3 In the past few days, I have looked at several websites with relatively high traffic, and also asked some people. Everyone has a common opinion, that is, the content on other websites is better. This does not mean our content and their content. Poor comparison means that when customers enter their website, they will see more things. It is helpful to increase customer stickiness. There is a website that I think has particularly good content: China Industry Research Network. The data under their Toutiao is different from ours. Ours cannot be read, while theirs is a simple data introduction with very short content. In order to ensure the length of the page, he added relevant recommendations below. There are also their reports. Basically, each report has a long introduction in front of it. Their introduction is very comprehensive, allowing customers to simply understand what they can get after buying this report. to attract customers to buy.
4. In terms of website layout, the latest reports we saw when we first entered were all report catalogs made from some templates. Although the keywords are different, it is easy to cause aesthetic fatigue. Maybe customers will be surprised when they see it for the first time, but they will find that it is the same the second time and the third time. What they do is to put some visible data in the most conspicuous place. It is different every day and makes people feel fresh. And put the paid reports a little further away. Since we are the China Industry Competitive Intelligence Network, most people come here for our "intelligence", so I would like to suggest that we put some free information, or simple data, in a conspicuous position?
5 I personally think that our marketing ideas are a bit biased. I think we should first capture the people who visit our website, and then convert them into our customers. I think the current marketing model of our website is that customers know that we can do this report and choose us to buy our report. If we can capture customers and let them like our website first and then fall in love with our reports, this will not only make them our loyal customers, but may also form a word-of-mouth model. If this effect can be achieved, it will be relatively easy to do both corporate membership and paid advertising.
Are there many websites like us, with website bounce rates that are horribly alarming? Although my suggestions and opinions are for our website itself, can they also inspire the majority of webmasters? Can everyone express their own opinions? opinions and brainstorming? Can everyone also think of ways to increase the viscosity of their own websites?
This article is contributed by the webmaster of www.chinacir.com.cn!