Advertising and websites are inseparable. In order for a website to make money, it is inevitable to place ads, but there are many types of ads. Only reasonable advertising can maximize the website's revenue. This time we will mainly discuss the sources of traffic. Choose the type of advertising you want to place.
There are many ways to bring traffic to the website, such as: engines, friend links, promotional links, independent input, etc. Among them, engine and independent input traffic are of the highest quality and are most likely to bring revenue to the website's advertising, so We mainly discuss placing different ads for engines and self-input traffic in order to maximize the benefits of the website.
1. Engine traffic: If your website mainly relies on engines to bring traffic, then your website can be said to be a high-risk website, because once the engine changes, your website is likely to suffer a fatal blow, but the IP quality from the engine is the highest. , and it is also the easiest to bring revenue to the website, because at this time, the vast majority of users from your website are visiting your website for the first time. The content of your website is brand new to users, which will enhance the user’s desire to click. , advertising too. At this time you can place fixed ads on your website.
What is fixed advertising? It means that billboards and advertising text will not change with time or users, and only display one or several advertising forms on a fixed basis. This type of advertising is mainly for registration or consumption, and is characterized by billing based on performance. The conversion rate is low, but the revenue sharing is high. Considering the characteristics of the website with many new users, this type of advertising will achieve good results.
2. Independent input: If the traffic of your website mainly comes from independent input, it means that your website is very good and the users are very loyal. However, it is not easy for such websites to generate revenue, because most of the users are regular customers and are not interested in the content and advertisements of your website. I am very familiar with it. Unless I am very interested in a certain advertisement, I will not click on the advertisement of your website every time I visit. Therefore, for websites with this type of traffic, non-fixed advertisements should be placed.
What is a non-fixed advertisement? It means that billboards or text advertisements will change at any time, giving users a sense of freshness and prompting users to click. This type of advertising is mainly click-based, and you will be charged as long as you click it. The conversion rate is high, but the click revenue is low. Considering the characteristics of the website that most of them are old users, placing this type of advertising is the best choice.
In fact, there are many clever things about advertising. In addition to focusing on the source of traffic mentioned this time, there are even different types of ads that should be placed on different pages. I will discuss this next time when I have the opportunity. (Text/www.baifans.com)