Most webmasters blindly pursue traffic when building websites. For the sake of traffic, they do crazy SEO. In fact, this is not in line with the laws of the market. The most important thing is to improve the customer conversion rate!
If I build a garbage dump for website construction and collect tens of thousands of data per month, if it can bring 5,000 IP traffic, is it considered a lot? For experts, this traffic should be said to be very average. But if If this site with a daily IP of 5,000 were handed over to a company to operate, their boss would be overjoyed. Why? Because if the company operates it, 100 IP can bring in a consultation call, and 10 consultation calls will convert a door-to-door customer, 3~5 Generally speaking, every customer who comes to your door will sign one. That is to say, if you achieve a daily IP of 5,000, it is equivalent to helping the company recruit a customer every day. How much profit does one customer make? Just calculate the agency fee of 20,000, and the cost is 15,000. Profit of five thousand. In 300 days, there was a profit of nearly 1.5 million!
Of course, this is a small analogy of mine. The traffic of studying abroad is not large, so it is not easy to achieve 5000IP, and the consultation phone calls and signing of agreements are very technical, so my analogy is a A relatively ideal model.
But can we say that this analogy is inappropriate? It is absolutely appropriate, because this analogy is intended to prove a phenomenon. A large amount of traffic is in the hands of individual webmasters, but you are wasting it.
In fact, I said that individual webmasters are wasting traffic, which is a bit exaggerated. But for ordinary companies, this is indeed the feeling. However, individual webmasters cannot help but waste traffic for the following reasons: no core products and no consulting and marketing capabilities. , There is no perfect after-sales service system. In short, there is no person, no company, and no money to support it.
So it’s inappropriate to say too harshly that individual webmasters are doing something wrong. After all, there are many restrictions. But why don’t we give up our website or traffic because of these objective reasons? I don’t think so, and we have to work hard to take advantage of it. Traffic makes our lives better.
If you want to build a website, you are just a part-time job without any background or achievements. You can directly find advertisers and alliances, put in code, start building a website, build traffic, and promote your products everywhere on the Internet. When you start building traffic, someone will contact you. Then you can understand the basic situation and introduce it to customers. You must have certain marketing skills and abilities. This is what individual webmasters should master most. In fact, it is very complicated to say and do. It’s not hard to imagine, just like this site: www.y3web.com. Although the daily IP traffic is small, the conversion rate is quite high.