For a good website, the website content is the soul of the website, and the content determines the success or failure of the website. Many promotion methods can quickly bring traffic to the website, but without rich and practical content as a basis, the traffic will be lost quickly. Only by getting the content right first can the website traffic continue to accumulate, and can you get rid of the difficult time of trying every day to trick new visitors into visiting your website. On this basis, the traffic brought by various promotion methods is lasting. Nowadays, many people are paying attention to search engine optimization. Fundamentally speaking, the reason why various search engines develop complex ranking algorithms and various anti-cheating methods is to achieve one purpose: to provide visitors with the web pages they need. Therefore, it is most basic to first ensure that your content is what your target visitors need. On this basis, you can then use various technologies to make your web pages more friendly to search engines. Only in this way can you bring lasting rankings and be ranked in the Google ranking algorithm. Make changes without panicking.
So, how to judge whether the content of a website meets the requirements? The easiest way is to visit your website as a visitor and see if you can get what you need. Do you feel that your website is outstanding enough to As for you wanting to keep it. Tell your friends about your website, then ask them the questions above and see what their answers are. Specifically, the following are worthy of your attention:
1. Who do you want to provide content to, and what are their characteristics? What similar websites are there now? In what aspects is your website better than other websites? It is helpful to think more before starting to build your own website. Know your strengths and know your future visitors.
2. There are so many similar websites on the Internet now. Many website contents are copied back and forth, and many webmasters do the hard work of copying and pasting. Such a website has no special features and visitors will generally not visit it again. Your traffic can only be defrauded by search engines or other methods. Nowadays, search engines are very powerful. We don’t need to collect ordinary websites at all. We only need to search for the content we need. After searching and reading, your website will be forgotten. I once built a website that mainly relied on copying or even collecting content from other websites. The traffic was quite large. Looking at the statistics, more than 90% of the websites were filled with new faces every day.
3. Estimate your strength. If it is not enough, don’t build a large and comprehensive website. If you are a team and have strong funds, you can build a website that covers all content, but if you are just an individual webmaster, it is best to do what you are very good at and strive to be specialized and refined. Maybe it’s because CMS systems are so developed now that you can build a seemingly perfect website with just one. With fewer columns, the content was not rich, so various columns were added to cover all aspects. Many personal websites have the desire to become a portal website. But where does the content of so many columns come from and how to update it, so copying becomes the only way. An article is reprinted everywhere, and similar websites, large and small, are everywhere. Thanks to search engines, today's netizens will be drowned in all kinds of similar content.
Make your own characteristics and focus on originality. Even if it is reprinted, it must be processed twice, not just copy and paste. Understand what your visitors need, and then find ways to provide it to them. Only in this way will they remember your website.
Another thing you need to pay attention to is not to emphasize your flow rate blindly, you need to understand how much moisture is in it. Many people may have stumbled upon your website by mistake, and they can’t bring you anything. Make it clear what you want to get from the website, what is your purpose, and how much the visitors have contributed to your purpose. Take a look at the statistics of your website to avoid being deceived by people who just open your website and then leave. Of course, if you just need a beautiful number to report to your boss or use a scary number to deceive your advertisers, then put aside the above content and use various means to increase your traffic.
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