Alexa has attracted much attention since its birth. At least webmasters know it, and some webmasters also pay great attention to Alexa's data, such as Alexa ranking data, access data, etc. Why do webmasters still pay attention to Alexa data when they understand its useless use? Let’s take a closer look.
Hardcore webmasters will never forget some of Alexa’s earliest functions. From its inception to today’s new functionality, we have always been paying attention to the data Alexa brings to us. It's not because these data are special, but because they are so mediocre and just a partial statistic. Many people will ask: Why do I not pay attention to general URLs, but still pay attention to Alexa data? Why can I not pay attention to my website conversion rate, but still pay attention to Alexa data? These answers actually lie in the psychology of the webmasters themselves. We break through the psychological defense line and dig them out. In fact, the word "virtual" is enough to reflect the reason for Alexa's existence.
Guilty-I have no other advantages
The website has been running for several years, but has not received actual returns. I believe that most webmasters are losing money to build the website, although the money is only for the domain name and space. Everyone wants to find a buyer to sell their website, but how to convince the buyer? Your website has no selling point and no features. What should you show the buyer? Data? What data? Alexa. Yes, a large part of Chinese webmasters are addicted to digital games. With these data and Alexa rankings, they can take it for granted that they are awesome. And we also know that tools for brushing Alexa rankings abound.
The website is weak - the website is not famous, but you can use Alexa to talk about it
Some webmasters use their prominence in SEO rankings to prove their real strength. I also believe that they use these search ranking techniques to make their websites have infinite traffic, high conversion rates, and wide profit points. There are also some webmasters who use the reputation of their websites to fool some advertisers or "nets" (people with poor Internet awareness) to invest in themselves, so as to relieve themselves of the difficulties in starting funds for their projects. Alexa ranking has become the target of deception.
Pinxu - Very bad character, using Alexa to defraud investors of their money
I once saw an Internet company in Guilin hire a so-called SEO master (domestic SEO awareness was immature in 2006) to be the general manager of the company's Internet subsidiary, and finally let him run the entire project, and his true strength made me sigh. : A person who doesn’t even understand the Internet can actually become a general manager. He spends all his time creating Alexa data. He is proud of it and asks his boss for money, saying how much to invest in this and how much to invest in that. In the end, he created Many fool their bosses with foreign certifications that cost thousands, and others that cost thousands more. (This is all due to the early days when SEO entered China. SEO is a very cutting-edge technology in people's minds, but in fact it is just a very common network method).
Related offers: You can submit and modify your website information on the http://www.alexa.com/edit page.
In fact, what I said are just individual phenomena. I believe that most webmasters today treat Alexa very rationally.
Text/Nangong Weiguo