I have been doing website work for a few years, and I have been studying for a few years since I got to A5. The experience of building a website in the past few years has given me a lot of emotions. In the following article, I will only talk about the key points of website development.
What is the key to website development? How do we grasp these keys? This is the question to be solved in this article.
What is the key to website development?
You can say it is positioning, you can say it is content, you can say it is resources, you can say it is...here, what I want to say is - traffic. Why do I say it’s traffic? Making a website, making a website, what do you do? Isn’t it just traffic? Traffic is the basis of profits and the driving force for the continued development of the website. From a causal perspective, the purpose of our website is traffic. So, what kind of "cause" can create such an "effect"?
There is no need to list everything. What we need are the key ones. If we do the key 20%, we can get 80% of the benefits. I believe that all those who can read my article are individual webmasters. One person cannot do everything well, they need to do the important 20%.
Below I will take two of my websites as examples to illustrate this issue: China Graduate Forum and Graduate Job Navigation Network.
Content - Although this is a bit cliché, I think the reason why so many people emphasize it is because it is more important. Content, original content, is the key to website development. Many people will wonder, where does my small website come from so much original content? When God creates a question, He has already created three answers to the question. The key is whether you have thought about it or not. Questions that come to mind.
Regarding this issue, I just want to talk about two methods used by the China Graduate Forum. One is the integration of resources, and the other is original video content. Baidu doesn't like pure Ctrl+V articles, and the main source of Chinese website traffic is Baidu, so this method is definitely not advisable. My ChinaGra.cn site is purely collected, Baidu includes 100, Google includes 3600, PR4, The traffic is only about 1,000. Due to the small number included in Baidu, the traffic that the search engine can bring is really limited. So I proposed a method of integrating resources to solve this problem. For example, it is impossible for the China Graduates Forum to provide original news, and we need such news, what should we do? If we cannot directly copy it, we will find another way. Changing the presentation format of news, I integrated daily news into one post. Each news only gave a summary. Compared with pseudo-original work, I was purely original. Baidu’s inclusion increased greatly, which was the first time on my website. There is a phenomenon that Baidu includes more content than Google. Another way to integrate resources is to innovate new concepts and mix things together. For example, the Chinese Graduates Forum created the top ten college student entrepreneurial stars, the top ten graduate news, etc. without having anything else. It is just a collection of some things. Although it is not very authoritative, who cares? And the audience likes these contents.
I think you know the benefits of original video content without me having to say more. I created a website the year before last, but the domain name was not renewed and was lost. sdutbbs.cn. The only method used at that time was video promotion, which I haven’t done in a few years. If you search the Shandong University of Science and Technology Forum on Baidu, you can still see that the first page is all my videos. No other forum in our school ranks so high. You Believe in the weight of video websites such as Youku. Video plans for the China Graduate Forum are in the works.
There are more than 10 pieces of original content every day, and the traffic on the website does not come to me to settle accounts.
SEO - After you have a certain amount of content, you need to pay attention to SEO! You can search for articles in this area. I don’t have any skills, so I have to write soft articles here to increase external links. If the quality of the soft copy is better, the effect will be greater. An article I wrote on "A Brief Discussion on the Importance of Video Content" has achieved good results. Skilled people do skilled work, while unskilled people like me do work that can produce results if they insist on doing it. Since it has not been updated for a long time, Baidu has deleted many pages on my website, so I started writing soft articles again and adding content!
In any case, I do not recommend that individual webmasters start working on their websites full-time without certain financial support. I am looking for a job very hard now.
If you are interested in making a website and want to do it well, the most important thing is to persist!
Let us persevere together!
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Author website www.BYSCN.com www.BYSCN.net QQ: 911681002 Everyone is welcome to communicate with me.