First, let’s talk about what conversion rate is. Domestic webmasters generally don’t pay much attention to this. They are all thinking about getting IP and doing SEO. What is the conversion rate? Conversion rate = (traffic with purchase behavior/total visitor traffic)*100% In fact, this concept is very simple, but it is of great significance. Friends who are doing foreign affiliate marketing should be familiar with this, and I care a lot and always think of various ways to improve the conversion rate.
What does conversion rate mean? What it actually represents is the ratio of output to input. Domestic webmasters of Taoke websites invest more in search because the traffic comes through search engines, and most of them are free. There is less money on the engine, almost none. Because most of the traffic is free, you don’t care about the investment.
Friends who do foreign affiliate marketing, many of them rely on adwords to get traffic, which requires real investment of money, so everyone wants to invest one dollar and earn two dollars back, or even more. So everyone is thinking of various ways to improve the conversion rate, strive to get traffic, and gain income. For this purpose, various techniques are used.
On the other hand, if you look at the webmasters who are Taobao customers in China, you will see that they post everywhere, collect data everywhere, and build Taobao websites that are similar to rubbish. The Taoke website has traffic but doesn’t know how to optimize it and improve the conversion rate. Every day it’s a waste of traffic, repetitive work, and little income. Not many webmasters really study conversion rates and analyze their own website data. A webmaster who thinks this way might as well learn to repair toilets or change window screens. I once met an old man who replaced windows. He had a stable income of 3,000+ a month, and his work was free and easy. I think most Taoke-type webmasters, probably few can get so much income from the website.
No matter how much traffic you get, your conversion rate is useless and you still can’t make money. My autobloglink only gets 7 or 800 PVs every day and can earn an average income of 50 yuan. Can you do it? See clearly. Yeah, I'm talking about PV, not IP. Do you think I'm bragging? I'm sure most people would say that, there's no other way, just rely on your brain to stand. Who told you to rely on your physical strength to stand?
Okay, I’ve criticized what should be criticized, and it’s time to talk about how to improve the conversion rate.
Since everyone is a Taoke garbage station, naturally most of the traffic comes from search engines. The traffic from search engines is very valuable. Maybe you are the first to hear me say this! Why do I say this? Because the traffic from search engines is very targeted. Think about it, why do visitors search for a certain word in a search engine? That’s because he I had a purpose, searched for a certain word, found your website, and clicked to enter your website. Since you are building a Taoke-type website, the words searched by this visitor will naturally have a lot to do with Taobao's products. There is a high possibility that this visitor wants to buy a certain product. You must understand this sentence carefully. . Such a visitor with the purpose of purchasing has arrived at your website, and your website is messy, all-inclusive, and has everything. I estimate that most of the visitors will directly close the web page and continue searching. All-inclusive is the unified style of today's Taoke websites. Do you really think that just making a collection of Taobao products will turn it into Taobao? Generally speaking, visitors with a little sense will not be dissatisfied with a cookie-cutter website like this. The website creates a strong sense of trust. Therefore, I strongly disapprove of making an all-inclusive Taoke website. It is very messy, very rubbish, and has a very low conversion rate.
Let’s talk about this visitor. Since he was looking for something in a search engine, he found you here, on a page where he entered the website (the technical term is called the login page, and in English it is called the landing page). How to encourage visitors to purchase things through your web page, the content of this page is very, very, very important. The content of this web page must closely match the visitor's purpose of visit, because only by matching the visitor's purpose of visit can there be a desire to guide the visitor to continue the next purchase. How to match? The only clue is the sentence or word he searched for. For example, he searched for "Taobao chiffon skirt". What do you think this visitor wants to do? There is definitely a 90% possibility that he wants to buy "chiffon skirt" and wants to buy it on Taobao. Great, from the analysis of this word, we can see that this visitor is the God of Wealth to you, so find a way to catch it.
If you want to catch this visitor, you must display products that are highly related to "Chiffon Skirt" to him on the web page, and provide all possible information about "Chiffon Skirt". But how to provide information dynamically is a problem. I thought of a way to automatically provide similar related information based on visitors' search terms, which can provide:
1. Words related to "chiffon skirt" will be directed to Taobao through your Alibaba link.
2. Directly analyze “Taobao Chiffon Skirt” to extract “Chiffon Skirt”, and then direct it to Taobao through your Alimama link
3. Provide a product list of "Chiffon Skirts" on your website, which can also be imported into Taobao
All of this can be done automatically. What is the method? I made a video demonstration: http://www.autobloglink.com/site/help/
I hope that after watching this video, you can read this article again, which will be of great benefit to your deeper understanding of conversion rate. If you don't understand anything, leave me a message at http://www.pkphp.com.