Website profitability is a topic that every webmaster is concerned about. The purpose of building a website is of course to achieve profitability. Many webmasters design the website's profit model in the early stage of website development. They may not be able to achieve the set goals quickly, but after all, they have designed the profit model, and they can sit back and relax in the later stage of website development. While building the website, they calculate the income at the same time. It may be the website building model that many webmasters dream of.
Regarding the original intention of running a website, I believe that many people start from interest, but after all, interest cannot sustain life, so it is very realistic for the website to make money. People who make websites will say that a profitable website is a good website, because only when a website is profitable can it develop smoothly, find a place in the sea of numerous personal websites, and avoid being eliminated. Therefore, before starting to build a website, please consider the profit model.
Everyone knows that Tencent QQ is currently the most powerful instant messaging tool in China. Almost all of the 300 million Internet users across the country use QQ. QQ software is free and convenient to use. Netizens only need to download and install the software themselves, and they can chat instantly. Just downloading software will not bring much profit to Tencent, so Tencent launched QQ membership, which is different from ordinary users. The membership fee of 10 yuan per month for each QQ user brings endless profits to Tencent. The clear profit model has strengthened Tencent Group, strengthened Tencent's fortress, and made Tencent's development unstoppable. Tencent quickly became one of the three major domestic portals, and its development momentum cannot be underestimated. Of course, QQ membership is only one of its ways to make money, but webmasters can learn some website profit techniques from it.
Some webmasters do not have a clear grasp of the profit model when designing their website to make money. In the modern Internet environment, only commercial operations can achieve rapid development. For example, the forum program of Kangsheng Chuangxiang is provided to webmasters for free. This kind of public welfare behavior has been affirmed and supported by webmasters, but the market situation of being popular but not popular is embarrassing. If a website does not have a better profit model, it cannot provide users with better software and services. After all, public welfare activities cannot maintain the operation of the website. Therefore, Kangsheng launched the commercial version. The service of this charging model certainly includes more technical services, security maintenance, and new service content, so that users think it is worth the money and are willing to spend money to purchase it. Kangsheng also realized the profitability of the program and transformed the embarrassing situation.
Advertising revenue and membership fees are common profit models. Many websites, especially large portals, support website development through advertising revenue. As the website becomes bigger and stronger, advertisers will naturally come to your door, and it will be easier to achieve profitability. For example, Sina and Baidu are favorite media platforms for advertisers.
Intermediary platform fees. Some websites make profits by providing third-party trading platforms and charging intermediary fees. For example, the webmaster trading service platform bbs.admin5.com of Webmaster.com provides users with a buying and selling service platform and matchmaking, allowing users to solve problems here or make money online through technology.
Through website traffic, the advertising alliance achieves profitability. This is the profit model of many small stations in their initial stages. Provide users with information and make a website that users like. It is difficult for these websites to charge fees from users. Instead, they use user browsing to bring traffic and clicks, and rely on advertising alliances to achieve profitability. However, this is not a long-term solution after all.
Mengjiang believes that there are tens of millions of personal websites on the Internet, and there are various profit models. The above are just the common models commonly used by webmasters. There are not many websites that are truly big and strong because the profit model is not clear. Before a webmaster considers building a website, he must first think clearly about the profit model before starting to build the website. This way, he will not be too tired when building the website later, and will not have to temporarily change the model to achieve better profitability. Different websites have different choices of profit models at different stages of development. There is no single standard to refer to. It can only be summarized and figured out through daily website development.