Nowadays, traditional industries have been affected by the financial crisis and are showing signs of fatigue. Finding new economic growth points has become an urgent task. Therefore, it has become a popular trend for traditional industries to migrate to the Internet. Personal online shopping continues to grow, B2B and B2C operations continue to improve, and various industry portals continue to emerge. According to relevant statistics, 12% of new B2B industry websites were added in 2008. There are more than 5,100 corporate-operated B2B industry websites, with an operating income of approximately 19 billion and more than 350,000 employees. The industry portal has broad development prospects and huge potential. As the number of domestic Internet users grows, the Internet is increasingly developing in a segmented direction. Regional differences have produced different cultural customs and different market demands. Therefore, segmented local industry portals have shown strong profitability and development prospects in recent years. According to statistics, the market size of local industry portals will reach 2.89 billion in 2009. The expansion of the market size means both opportunities and risks. How to seize the new round of development opportunities and convert netizens with potential needs into website users? Improving website competitiveness and improving business models have become issues that local industry websites have to think about.
If you want the website to develop further, you must dig deep into the various problems that will arise at the current stage and in the future development of the website. Webmaster website admin5.com Yangyang believes that the biggest problem faced by local industry portals today is how to highlight their individuality and improve their competitiveness among the endless stream of local industry websites. At present, there are many domestic niche industry portals, especially local niche industry portals, but not many have unique features and are famous. The reason is mainly because the market we face has regional characteristics, and the market scope is not as broad as a comprehensive portal. There may be several local yellow pages websites in a city. The market itself is small, and there are more than one portal website in the same industry. The competitive pressure suddenly increases. If there is no innovation and characteristics, users will soon be lost and the website will be lost. Refer to other similar websites.
Improving the business model is also inevitable for becoming bigger and stronger. You cannot blindly think about making profits when building a website. Excessive pursuit of profits will make your website lose its way. But when the website develops to a certain stage, it must consider the future profit model and how to make more profits. Only by combining e-commerce models with traditional industry business concepts, improving their own commercial business models, and developing a stable and large customer base can local industry portals withstand the reshuffle of the economic crisis.
What if we improve our competitiveness and improve our business model? The author believes that the following aspects should be done:
1. Industry information must be timely, rich and close to customers
Nowadays, many local industry websites have started to go online and may be updated more actively. However, many webmasters tend to be hot for three minutes, create a few pages, and get some information, and then they think it is enough, so they no longer update or update very rarely. When visitors arrive, several pages are empty and lack content. No matter how good your website’s SEO is and how powerful your promotion efforts are, you still won’t be able to retain users without rich information. Information is the core content of an industry website. When customers come to your website, they first want to obtain timely, rich and interesting information. Rich, timely and effective industry information can also further enhance the visibility of the website. Therefore, when building a local industry portal, you must remember that your website serves customers. Only by enriching information that is close to users in a timely manner can you increase the number of search engine inclusions, improve website rankings, and increase user loyalty.
2. Websites should focus on regionalization and differentiated development
Because it is a local industry portal, the website must not only consider the characteristics of the industry, but also pay attention to regional differences. The same industry will have different needs in different regions, and the characteristics and preferences of users are also different. , these must be taken into consideration. What are the characteristics of local industry websites? The author believes that it is regionalization. Websites should formulate various development strategies based on local market conditions. Although the market scope is fixed due to regionalization, there may be many similar websites gathered in this small market scope. The competition is fierce, and there may not be many differences in profit models, website content, and promotion methods. Difference, if you want to stand out, you must make your own personality, pursue differentiated development among similar websites, and seek innovation in terms of profitability, promotion, content, services, etc. For example, when building a decoration and building materials website, in addition to providing corresponding consultation, you can also contact merchants and users through the website for interactive communication. This is not only innovative, but also a new profit point.
3. Authoritative market analysis
In addition to providing market information, local industry portals also provide another important source of content that is market analysis. The website needs to establish a timely and effective market quotation platform and conduct effective analysis of the market. The most important point of market analysis is authoritativeness. Authoritative market information can enable customers to deeply understand the market and grasp business opportunities, increase users' trust in the website and create a sense of dependence. It can also increase website traffic and enable the website to generate scale effects and brands in the industry. effect. At present, the most effective and authoritative source of market information is to cooperate with third-party testing agencies, pay a certain fee, and have them provide data and technical support.
4. Actively cooperate with local businesses and carry out offline promotion
Local industry portals themselves have close ties with local businesses and enterprises. If cooperation can be strengthened, it will definitely promote the further development of the website. The website can regularly share information with enterprises and discuss industry development ideas to find more cooperation models. Websites can take advantage of the localization of traditional industries by corporate merchants, while local corporate businesses can take advantage of the informatization of website networks. Resource information sharing and customer communication. Offline promotion is a good opportunity to cooperate with corporate merchants. You can promote the website through the corporate merchants' physical advertising, and you can also regularly cooperate with corporate merchants to carry out offline promotional activities.
5. Seize what customers need and find the right profit model
As a local industry site, the user segmentation is deeper than that of a comprehensive industry portal. Therefore, the website must understand the needs of local users, promote local users, and continuously improve operating strategies. The establishment of the profit model is carried out with the continuous development of the website and the continuous in-depth understanding of users. Therefore, accurate user positioning and the establishment of the profit model are closely related. The two should be combined in development. Capturing users will mean the beginning of profitability.
The above five points are just a starting point, and the specific implementation depends on the active efforts of the webmasters themselves. I hope this can give webmasters a little inspiration and promote the prosperity and development of local industry portals.