As a world-class search engine, Google’s dominance in the engine industry has never been shaken. The rise of engines such as Baidu and Bing is also aimed at defeating Google as its ultimate goal. Google is a magical thing. Many people say that it is quite simple for a website to be indexed by Google. It seems that there is no website that Google does not index. But even if Google indexes tens of thousands of my pages, it cannot bring much traffic. Why is this? , which will lead to today’s protagonist PR.
PR is actually the abbreviation of Google PageRank (Page Level) by webmasters. Many novice webmasters also call it "RP" (Personality) because the evaluation criteria are like making friends. If you have good character, you can make equally good friends. Friends, and able to make many friends, those without character are often not noticed by others. In fact, I personally prefer to call it "site quality". Maybe PR cannot directly reflect the quality of a website, but it indirectly reflects the popularity of a website, because it only needs a certain number of websites to vote for it (link) After that, PR can be generated.
Due to the continuous adjustments of Google's algorithm, especially the recent "Pornography" incident, Google once again adjusted its engine algorithm on a large scale, which directly caused the PR value performance of some webmasters' sites to be very unstable, so some people threw out that PR is useless According to the theory, Google has begun to abandon PR as a criterion for judging the weight of a website. In fact, for webmasters who think this way, either the PR of their own website is suddenly dropped, or it is a psychological rebound when they see other people's PR increase but their own does not. Based on my personal experience and experience, PR will only increase in the weight of the website. Her importance is increasingly highlighted in the evaluation.
Why do you say that? Let me explain it, maybe many people will suddenly understand.
Encountering the "Pornography Gate", Google's algorithm changes, and the PR value fluctuates from low to high. This can only reflect that Google is trying to remove some illegal and cheating sites in the engine through changes in PR, and such sites may have been illegally used in the past. Having obtained a higher PR value, this has resulted in the loss of Google’s advantage as the most fair and open engine. For this type of site, Google achieves the purpose of punishment by lowering its PR value. It can be seen that PR is still one of Google’s favorites. trump card. At the same time, due to large-scale adjustments to the algorithm, the PR of some normally operating sites will inevitably be affected to varying degrees, resulting in extremely unstable PR.
However, Google, as an internationally renowned top search engine, plays a decisive role in the search field. I personally believe that this situation will only be temporary. I am very happy that in a recent evaluation of several of my websites, I found that PR is indeed There is a stabilizing trend. It can be judged from this that Google will never give up PR as a criterion for judging website quality, and its focus will become stronger and stronger. The only thing that will be adjusted is that the probability of the new site getting PR in a short period of time has been increased, but after the increase, it will be maintained at a certain level. As the website is built, Google will make precise adjustments on this basis.
From this we can judge again that it is impossible for Google PR to lose its function. As we all know, the homepage of a website has the highest weight. Some people will ask, especially novices, do internal pages have PR value? I can tell you for sure that as long as there are links and popularity on any page, there will be PR value. A site with a high PR value for its homepage and high PR value for its internal pages cannot have traffic. If you feel that you are included in a large number of Google but don’t have much traffic, are you sure you are serious about building your website and building external links? Not only the external links on the homepage, but also the internal and external links? If not yet , then it is natural for Google not to bring you traffic, and it will not violate its original intention of fairness and justice. You still have to work hard! So at this time, do you still feel that PR has lost its function? Please think about it more carefully. Yes, if PR has lost its role, why does Google still use this mechanism?
PR is often regarded as the face of a site. If the PR is high, it will naturally become popular. From this, the practical role of PR is once again reflected. When the webmaster is looking for friendly links, if the PR value is high, he will definitely be sought after. This is like a fish getting water for optimizing the website environment.
So, friends who are selling PR as useless, please stop for a moment. PR will only become more and more important in website construction and optimization, especially for professional sites. Do you dare to say "I don't need PR"? If You dare to say it, I guarantee that your performance will not be much better. Okay, let’s talk about PR today. This refutes some webmasters’ remarks about “PR is useless”. The views may be a bit biased and subjective, but webmasters please note: Don’t ignore PR in the process of building a website!
Finally, it is still an old habit. I would like to thank the editors for their hard work. I wish the editors good health and happiness for their families. You are the best!
The above content comes from http://www.yykan.cn/ Original by Lao Wei. If you need to reprint, please indicate the source. Thank you!