There have been a lot of rumors about hospital website optimization recently, and the most talked about thing is about Baidu. Many of them are made up by extremely bored people. They say that a certain Baidu executive resigned, causing Baidu to suspend the inclusion of hospital websites. It’s simply It's down to the lowest level. Nowadays, some people who are engaged in hospital Internet marketing boast that they know Baidu technicians and have a good relationship with Baidu. What is the purpose of doing this? I won’t study it. It’s boring.
Well, I have indeed discovered some strange phenomena in my recent hospital website optimization work. Here are mainly some websites that I pay attention to and come into contact with. Because the websites I understand are limited, they can only represent part of the phenomenon. Then if you find some other situations, you can also leave me a message, my hospital website optimization http://woniu198411.blog.hexun.com/ blog, ^_^.
1. At present, the Baidu snapshot updates of many hospital websites are very slow. According to today's time, many of them are stuck around July 1, such as Hemorrhoids Network. At the same time, the number of included website articles has only increased slightly, and the number of included articles on some sites is even decreasing.
2. The homepage of the hospital website has been demoted. The main manifestation is that the homepage is not the first one, or even not on the first page. What is more serious is that the homepage cannot be found directly.
There are many reasons for the above two situations. It is not ruled out that Baidu manually intervenes or Baidu is making adjustments. But I personally also found the following 3 situations from these problematic websites:
1. The homepage title has been changed recently.
If the change occurs within two days, please change the homepage title back to the original immediately. If it exceeds this time period, then don’t make changes, just work on the content and wait.
2. The website template has been changed recently
If a problem occurs after changing the template, the easiest way is to change it back to the original template.
3. Recently, websites that have friendly links to myself have been punished by Baidu.
This is relatively simple. Delete the problematic friendly link, notify the other website webmaster in time, and do a good job of communication.
This article is contributed by the webmaster of http://www.shgcyy.cn!