I believe everyone knows that the weight of Baidu Encyclopedia is very high, and Baidu Encyclopedia ranks among the top in searches for some related words. Of course, this is directly related to the high weight Baidu gives to its own children. However, the weight of a website is only a website. It’s just a measure of importance. When searching, SEO is reflected in the rankings of some related keywords, because no matter how you assign weights, the natural rankings are still arranged according to Baidu’s algorithm. Baidu is a machine, so , Baidu Encyclopedia has done SEO for Baidu, and this SEO can be said to be the highest level of Baidu SEO. As long as you analyze it carefully, I believe you can gain good knowledge and experience in Baidu's own products.
Here, Dongguan SEO will analyze some SEO optimization of Baidu Encyclopedia through some related pages of Baidu Encyclopedia, such as optimization of homepage, columns, tags and page internals. The analysis in this article is limited to my personal knowledge, and there should be many shortcomings. This is a place where I hope everyone can communicate.
1. The overall structure of Baidu Encyclopedia website.
The overall structure of Baidu Encyclopedia is not what I expected, including the homepage and internal pages. Baidu Encyclopedia has not streamlined the code, and there is a lot of JS code in the head. It is not like what we often say to streamline the code as much as possible. , let both JS and CSS use external calls.
2. Title SEO of the entire site
The title SEO of Baidu Encyclopedia is very streamlined. There are no two tags, keywords and descriptions. There is only one title. This has to remind us, does Baidu only pay attention to the title among the current tags? Are other existences redundant?
3. External links
Needless to say, external link weight inheritance is used by Baidu throughout the entire site. It mainly makes important links to some of its own products. It is worth noting that Baidu’s products have basically not been exchanged with the outside world. Links, without the above partners, doesn’t Baidu care much about the number of external links? So everyone pays attention to the judgment of the quality of SEO external links. Several websites under Baidu Encyclopedia, such as www.cooltvb.cn, www.chaojinvsheng.net.cn, www.gxqyl.com, have very reasonable external links, and there are not so many, ranking second compared to Pages of websites have much fewer external links, but if you look closely at their external link structure, it is very reasonable, whether it is in terms of the quality of external links, the quantity of external links, or the depth and breadth of external links. From the above, they are all very reasonable and very similar to Baidu Encyclopedia, which is why they can get very good rankings.
4. Internal links
The internal links of Baidu Encyclopedia are very crazy, they are everywhere, and they are all similar related links. This kind of breadcrumb link has a good effect on Baidu ranking, and can increase the ranking of some related keywords, so in Baidu optimization, within the site Link planning is very important.
5. Export links for the entire site.
Every page in Baidu Encyclopedia has a data source. It can be seen that Baidu attaches great importance to export links. Otherwise, Baidu would not have to set up such a source, which would be difficult to manage. Many SEOers use this to make external links.
6. For Baidu Encyclopedia’s SEO, image optimization
Each picture in its own structure has an alt tag and no title tag. It can be seen that Baidu attaches great importance to alt tags, so we must pay attention to the optimization of alt tags in SEO optimization.
7. SEO for other weight tags
Let’s take a look at the Baidu Encyclopedia of SEO: http://baike.baidu.com/view/1047.htm
The first is SEO in the <h1> tag: <h1>seo</h1>
Then there is the use of <h2> tags: </a> Overview of SEO</h2>
About blackening: <b>Search Engine Optimization</b> (<b>Search Engine Optimization</b>), also known as <b><a target=_blank href=/view/7147.htm> search Engine Optimization</a></b>
You can view the code for the overall layout, which can be said to be SEO to the extreme.
The above is just a brief summary of Baidu Encyclopedia’s SEO. For other aspects, I may have overlooked some aspects, and there are many SEOs that I don’t know. I hope everyone can carefully consider Baidu’s SEO, especially the product Baidu Encyclopedia. . The rankings in all major search engines are quite good. I hope you can learn a lot about Baidu optimization after reading this article.
This article comes from: www.zhangduhuang.cn. Reprinting is welcome. Please retain the copyright. Everyone is welcome to exchange links