Search Engine Marketing, or SEM for short, is an Internet marketing model that promotes sales by increasing the visibility of Search Engine Result Pages (SERPs). SEM methods include search engine optimization (SEO), paid ranking, and paid inclusion.
Search engine marketing includes search engine optimization (SEO), paid ranking, and paid inclusion. Search Engine Optimization (SEO) works through free promotion. The difference between those two facts is: you get a good ROI through SEO, and an efficient ROI is through search engine marketing (SEM). This is due to many reasons.
Today, we’re going to explore that difference: the landing page difference.
In search engine marketing (SEM), you decide which web pages your visitors will land on. In SEO, search engine spiders determine the landing page for visitors to see. That's a difference in control, and that difference makes an incredible difference.
After all, people search, people with their fingers clicking buttons. If they go to a site and decide it's not the best site for them, they'll be back to the search engine results page within seconds -- and click on your competitor's link.
However, if the keywords on your page are selected by the searcher and are the same as the ad the searcher saw, she's in the right place. And, to make your site amazing, that's the message your visitors need to see. Because people don’t just want to see good web pages, they want to see relevant web pages.
If your keywords change, regardless of SEO and SEM, you require efficient ROI. SEM businesses may require a higher initial investment than SEO businesses (because SEM requires management fees, plus PPC fees; of course SEO only costs the price of management alone) but you are also likely to get better conversions with SEM because You may get better and higher-quality web pages through SEM. And it allows you to get more and more efficient return on investment.
Are we saying that getting the best SEO is not worth it? Absolutely not. The most advanced results are like front-page news features: you may not be able to control everything you see in the market, but it can still make your brand look great. If searchers don't click on your search ads, they can get to your site through other useful links.
Therefore, good SEO is absolutely important. But when it comes to saying that SEO will get a better ROI than SEM, don’t ignore the element of SEM: control. A good webpage with good ranking can better improve the company's visibility, promote the company's products, and increase the company's revenue.
Search engine optimization is a means of search engine marketing. Optimization is the implementation of certain actions purely for the sake of ranking. Search engine marketing is much deeper. It not only ensures rankings, but also identifies visitors who log in to the website.
For example: a store is opened in a downtown area, although it can have many customers buying products and create a lot of profits. But not everyone who walks through the downtown area will buy the products from this store. Because some people have no need for the store's products and will not be interested. Let’s think about it from another angle. If you do market research and plan the promotion properly, and customers come to your store with your business card or poster, then these people are your prospective customers. How to catch him and get him to buy your product depends on how your store's salesperson explains how to solve customers' questions.
Therefore, search engine marketing is to find the right customers, and at the same time, it also shoulders the responsibility of optimizing the website's own system. No matter how high the ranking is, when visitors think that this is not the information page they need, they will leave in a few seconds and fall into the arms of your competitors. Therefore, SEM focuses on external publicity and internal reforms, striving to achieve a win-win situation!
Original text: www.020www.com.cn