The first element of keyword attractiveness is popularity. What are the top keywords that customers are currently using to find your site? You might think you already know it (or maybe you actually do), but it’s going to surprise you. ·One of the best things about search engines is the disclosure of “internal data” (for research) about user searches.
There are many ways to achieve this, usually through an application programming interface (API), which allows developers to access search engine indexes directly from Internet-based software or desktop software.
Just think about it: if the most valuable market research data is public, updated in real time, and based on large-scale sampling, is there any reason why you should not use this data? Since you want to use it, I will tell you how to use it.
If you want to access these industry data, you generally have two options. First, you can purchase SEO software and interact with the data directly; second, you can use free online keyword analysis tools (of course the functions are relatively limited). On (seo-seo.com.cn">www.seo-seo.com.cn), I maintain a new and comprehensive list of the most important SEO tools and software, which also includes key Word popularity research. On the forum, you can buy the software I use most and get special offers.
However, for the sake of explanation, I will use the best free resource available: http://jigui.cndlong.com. Digital Point's tool allows you to view the frequency of searches for various combinations of the latest search engine query keywords (and their derivatives). The data you are accessing is for the most recent month.
This is noteworthy for businesses that are tied to the seasons. For example, if you sell Halloween props, then when you analyze the data in November, you will find that the frequency of related searches has exploded compared to the data in October.
Give this tool a try and try entering two-, three-, or four-word combinations from your keyword list. Record these frequencies. You will notice that you can drill down into subcategories from keyword analysis (by clicking on the keyword in the results).
SEO Sunflower Book found that in "business printing" (business printing, 6245 results), the main subcategory is ','business card printing' (business card printing, 19254 results). This surprised him, because with 'him He thought differently. In fact, more than half of the companies in the United States now work from home, so the /B2C market is much larger than he imagined. It is customers, not companies, who can bring large-scale search traffic. Anyone working from home needs business cards.
You need to multiply the number of searches you got from Digital Point by 2.5 (to get a rough estimate of global searches). Now you can fill these numbers into the data table (column B) so that you can find the most popular keywords that are relevant to your business.
If you also look at the results of Digital Point in detail, like Brad, you will get more keyword combinations, and these are the ones that your competitors have not paid attention to yet. For example, Brad found that "'rinting'' (color business card printing) and "full color business card printing" (full color business card printing) are very popular, but these keywords have not been found on competitors' websites. After putting these keywords After the newly discovered keywords are added to AY,I of the data table, the bibliography of keywords will be about 150.