Time flies so fast, and I have been doing promotion work for half a year. Think about what benefits it has brought after doing promotion? I really haven’t been able to achieve big direct monetary benefits so far. Does that mean that my promotion is in vain? Isn’t the purpose of promotion to bring profits to the company?
If the direct purpose of everyone's promotion is to make profits, then I think his motivation to persist will not last long. Most promotions take time. Those who are successful in the short term will not only hire some experts, but most websites Leaders, especially grassroots webmasters, do not have financial support. They have to rely on themselves to operate and promote the website, which is not easy. They have all figured it out by themselves. Of course, they also draw on the experience of their predecessors on the Internet, so the short-term goal may not be Obviously, don’t give up because of this, short-sightedness and eagerness for success! Have you seen some of the things that migration slowly accumulates?
Establish company and personal brands
This is actually the most valuable part of promotion, and it also complements each other. The so-called brand benefit is to rely on good brand reputation and reputation to indirectly bring benefits to companies or individuals. Promoting the company well is a prerequisite. The company's brand will be promoted and the company will make profits. Of course, the boss will not forget your contribution. More importantly, by relying on the company's good reputation, it will also indirectly promote yourself. , established a brand for itself. The simplest example is to publish soft articles and bring a link to your own blog, and participate in webmaster exchange meetings. Now that the Internet is so developed, I have met many webmasters from all over the world! Of course, a good company reputation is a big cornerstone and plays a vital role in future development. more advantageous. Our company's website, Quanku.com 123cha: http://www.123cha.com/ is an old website. After so many years, relying on good reputation and spontaneous promotion by users who find it useful, it has become a The company has created certain brand benefits. We are currently improving more query functions, insisting that user experience comes first!
As for personal branding, this still needs work. After all, there are so many seniors there. They have created a small reputation for themselves through the company website and published articles on SEO technology and Internet promotion. When searching for reamo on Baidu, almost everyone you see is me, many of them. The elders said that I should use my own name to promote myself and push myself out. It’s not that I don’t want to. Being young is my capital. Nowadays, when I’m being wild and willful, I have to enjoy it and take my time. I’m not afraid that people won’t remember me reamo in the future. Real name: Cai Dexin. It’s much easier to write than Chinese, haha!
connections
Speaking of getting to know more webmasters, especially on the Internet, let’s talk about a very important part of promotion, which is connections! As the saying goes, it is better to rely on friends outside, and through promotion, some friendships can be posted on the Internet. Exchange links and so on, write some good articles to share experiences with everyone, webmasters are very eager to learn, and we will become familiar with each other after chatting more, and we will help each other if we have anything in the future! To put it harshly, some The PR of the site is high and the site is very popular. If a small site wants to climb down and change the link, of course they will not accept it, but if you have an acquaintance, say hello, or you have a strong relationship with them and want to link yourself, I will add it to you right away. , how simple!
Resources and Experience
Promotion requires wandering around the Internet, visiting various websites, blogs, and forums, starting to pay attention to some of the latest information, learning a lot of new knowledge, and occasionally having a sudden idea, which is your promotion experience. In the process of searching and wandering, whether intentionally or unintentionally, some very useful information has been collected, including information about future customers, seeing websites of competitors, learning from each other's strengths, etc.
Not much to say, but one day when you think of a big project or want to do something, if you do it well, have you ever thought about where these resources come from? Are they collected by yourself while complaining? Information, is it something that I thought was very useless and cumbersome at the beginning? The promotion industry is indeed very annoying, the things are very cumbersome, and you have to think about what you forgot to do today from time to time. But as long as you work hard and constantly improve yourself, no company will hinder the employees' own development, and no one will think and plan for the future for themselves. You must also have goals and responsibilities!
This article comes from Cai Dexin’s reamo personal SEO technology, online promotion blog: http://www.aisxin.cn Please indicate the source for reprinting.