At the Internet Expo they attended at the end of June, Alipay and Taobao both proposed an overall idea - user experience. Four simple words, it is very, very difficult to do it well. Similarly, this problem also surrounds our medical industry. User experience has always been an issue we discuss and pursue. Especially in my plastic surgery industry, the desire for user experience is very strong. Today we will talk about the six basic elements of user experience necessary for medical website marketing:
1. Make the product useful
The website is like a 24-hour display platform for the organization. It is very important to introduce the features and functions of the product (or project) in detail, and it is crucial to present yourself reasonably.
2. Ease of use
Very keyword. Recently, I have found that many medical websites are becoming more luxurious and cumbersome. In fact, simple websites are better, especially in the plastic surgery and beauty industry. Most of the target groups are women between 25 and 45 years old. In a word, simple and practical is good.
3. Friendliness
That is, user recognition, standing from the user's perspective, effectively giving users more and more effective information, and truly helping users. The overall page maintains its consistency and standards, and the focus should be on the primary target audience.
4Visual recognition
The purpose of visual design is actually to convey a message and make the product attractive. It’s this appeal that makes users find the product cute. Visuals can create user stickiness, enhance browsing depth and the return rate of potential users.
5 brands
The key to building a brand is to improve reputation and user reputation. Many times, a brand is a business card and authority.
6. Monitor and track information and adjust strategies in a timely manner.
This is very important. Analyzing and tracking competitors, and timely controlling the latest vocabulary and the latest quasi-hot keywords. Fine-tuning has always been one of the most frequently used methods in our medical industry.
In general, if you always stand from the user's perspective, stand in the customer's position, and use the most direct and effective words to tell visitors the information they want most, it will be considered a success. In medical online marketing, I have always believed that the combination of UE+SE (user experience + search optimization marketing) is the inevitable trend in hospital marketing.
(Text/Chen Wenliang Medical Exchange QQ865512 first published on admin5.com. Please indicate the address for reprinting: http://www.yiliaoseo.com)