The main purpose of promoting local talent websites is to increase the number of limited target customers to register and fill out complete resumes in the resume database of the resume website, in order to achieve the purpose of making profits from the enterprise.
The promotion purpose of Shanghai Talent Network is to serve various large, medium and small enterprises and various job seekers in Shanghai, to build an interactive platform for Shanghai enterprises and job seekers, to recommend the best talents to good companies, and to provide The best people find the best positions. With this purpose, Shanghai Talent Network will be responsible for the release of recruitment and job search information, Shanghai Talent Network's information about Shanghai recruitment, Shanghai job search and Shanghai talent market, corporate recruitment management and talent job search management, after-sales service and other important tasks. Promote this A local talent website needs to have richer information content, higher professional and technical content, and more localized services.
Shanghai Talent Network Promotion Plan
(1) Primary promotion of talent website:
The promotion methods in the primary stage are:
1: Make some video tutorials on the Shanghai Job Search Guide and publish them on large video websites such as Youku and 56. They can also be published on professional talent websites, Shanghai Talent Network forums and other places. Videos like this are helpful for everyone to find a job, and generally everyone will not object to it. Of course, you must promote your website reasonably in the video tutorial. I will recommend Shanghai Talent Network as much as possible, but the premise is that it does not affect the user experience.
2: Establish some QQ communication groups for the Shanghai Talent Website, and publish the latest recruitment information to your QQ friends in the group. Of course, do not publish the recruitment information directly, but "still hold the pipa and half-cover your face" and leave half of what you say. Half, let job seekers check the recruitment information on their own Shanghai Talent Network.
Duration of the initial phase of the process: 2 months. Estimated effect, IP1000. About 50 resumes are updated every day. The number of external links reaches about 2,000.
(2) Intermediate promotion of talent website:
In the intermediate stage of Shanghai Talent Network promotion, what needs to be done is to enrich the content and improve the user experience. All user experience-based ideas need to be penetrated into the hearts of everyone. So what do we need to do?
1: Regularly update Shanghai talent information. Of course, you should pay attention to the layout of keywords when publishing confidence, but user experience should still be the main focus.
2: Further in-depth SEO. I will explain the knowledge about SEO in detail in the next article.
3: In the mid-term stage, we should increase all-round publicity and promotion efforts. Generally speaking, you can start from the following aspects.
Email promotion, QQ promotion, electronic magazine promotion, etc.
4: Exchange links with all related websites.
The strategy for exchanging links is as follows:
A: Exchange links with all the websites that can be exchanged with talent network as the keyword. The more the better, but in the initial promotion stage, you must pay attention to adding a certain amount of friendly links every day, generally 2 is appropriate.
B: Exchange links with local forums in Shanghai.
The issues we need to pay attention to when exchanging links are as follows:
A: For Google, PR is more important. Therefore, when exchanging links, you should pay appropriate attention to the PR value of the other party's website and the time it took to build the website. The frequency of updates has also been stabilized.
B: For Baidu, the update time of inclusion and Baidu snapshots is very important. If the friendly Baidu snapshots are very fast, it will be of great benefit to the new site. For example, Shanghai Talent Network will exchange friendly links. Pay great attention to the update time of snapshots.
C: In terms of friendly link keywords, we must use the text in the middle of <TITLE></TITLE> on our website as the text of the friendly link. Be careful not to link random text.
D: Friendly connections need to be checked regularly. At the same time, you should check whether the other website adds nofollow in front of your friendly link. If you don't know what it means, go to it086.net to check it out.
E: The ranking of advantages and disadvantages of friendly link keywords. Let’s take Shanghai Talent Network as an example: Considering the relevance, the ranking of advantages and disadvantages of friendly link keywords is: XX Talent Network, XX Recruitment Network, XX Job Search Network. It is best not to link to other irrelevant websites.
5: Regularly send the latest recruitment information and job search information of Shanghai Talent Network to the mailboxes of registered members, or convey this information to them through text messages. In order to turn everyone who visits into a loyal user of the website.
Target: 2500~3000 visitors per day
(3) Advanced promotion of talent website
When Shanghai Talent Network reaches an advanced stage, it will have a certain amount of popularity. At this time, it is time to expand the channel. We can add some relevant channels. For example, add the Shanghai Talent Network overseas job hunting channel.
1: Related website alliance strategy, forming an alliance with some complementary websites, but it must be relevant and there must be no business conflicts.
2: Talent community strategy: Working hard to provide the services we offer is the best promotion, and the community is the core of the website. Establish the Shanghai Talent Network community and establish a good relationship with relevant local communities.
3; For enterprises, withdraw from a series of preferential activities and start withdrawing funds for the next step of paid promotion and offline advertising.
4: Establish an excellent brand culture of Shanghai Talent Network. For every customer's reasonable request, we should respond to every request. It will be an important guarantee for customers to return visits. It is also the cornerstone of improving brand influence. At the same time, we must establish a brand culture for Shanghai Talent Network.
Goal: Make Shanghai Talent Network the first honest and high-quality local talent website in Shanghai.
Conclusion
The construction and promotion of the website should be a continuous work. The most important thing is persistence. Don’t spend three days fishing and two days sifting.
My website: www.blzpw.com Shanghai Talent Network
My QQ: 422842606
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