Nowadays, many Internet practitioners are troubled by the fact that their websites have no IP and no sales. Some friends are very impatient and can’t find any real promotion ideas at all. They just bump around like headless flies and do whatever they want when they come to a forum. Posting, the posted posts are not carefully modified. As a result, the effect is of course not many IPs, and even these few poor IPs are just passers-by.
So how should we grasp it so that we don’t lose the direction of promotion? What principles should we adhere to so that we can adapt to changes and draw inferences from one example? Below, the webmaster of www.pcjcw.net, ordinary life, will discuss with you one time.
Website promotion is not the first element. Before we promote the website, we must do a good job in the preliminary basic construction of the website, which includes:
1. The most simplified and fastest execution of website source code. Since I have a technical background, and now I have some knowledge about website promotion, I feel the importance of website source code execution efficiency by combining the two. A huge database and website traffic can make a very small difference. more obvious.
2. When it comes to website art construction, the user’s first impression is very important. What kind of website should be matched with a suitable color system. If it is a technology website, blue is the first choice; for a female website, pink is the first choice, etc.
3. User experience function construction. This requires us to truly simulate the experience of an unfamiliar user on the website, simulate the user's psychology, what they want most, and guide them to more interesting pages at the most appropriate time, etc. Or, we can use user surveys to find out the flaws of the website, etc.
4. Search engine optimization. The above points are basically made to suit users. This point is mainly aimed at search engines. A website with rich content and good search engines can double the traffic of the website. If our website can be ranked at the top when searching for a certain keyword. Third, it is not only the traffic of the IP, but more importantly, it can greatly enhance our brand awareness. I have always looked at the construction of the brand. A brand can achieve a company and create a national myth.
5. The content is substantial. Of course, this refers to original or pseudo-original content. The content is not only for search engines to see, but also for our users. Therefore, when we collect content, we must carefully review it. , Content that is truly helpful to our own use, otherwise, although it can bring good impressions to search engines, our users will be lost. Friends in the industry have been advocating this a long time ago.
After doing these things well, we can basically start promotion, but we need to clarify the following points before promotion:
1. What is the core competitiveness of our website, that is, what do we use to attract users to visit our website? Is this competitiveness enough to retain incoming customers? Core competitiveness is actually the difference and advantage from similar websites. We have what similar websites do not have. This is the difference. We can do what similar websites cannot do, and this is our advantage.
2. Where are the mainstream customers of our website? By clarifying this point, we can complete the promotion task more efficiently. We go to places where the target groups are concentrated to post and post soft articles, which can reach a wider audience and achieve better results, or we attend similar offline gatherings.
3. Is our credibility enough? How can we make customers feel confident about us? This is mainly for websites that sell goods. In fact, what customers value most is reputation, brand and price. The price can be adjusted in real time, but reputation and brand It is indeed accumulated over a long period of time, and it is also accumulated through the transactions we complete with our customers and our honesty.
4. What are the rules of the platform we choose to promote? This is very important. It is equivalent to us cooperating with others. If you only do it according to your own ideas and ignore the other party's principles, will this kind of cooperation be successful?
5. Is our customer service system perfect? When a visitor comes and wants to provide feedback, can someone handle it in time? Interaction occurs, which means that the website really plays a role for users. If the feedback is not timely at this time, then this is a very precious thing. Users may disappear, which would be a pity, especially small and medium-sized enterprises, which are particularly important and must be paid more attention to.
With these things done, we are now considered a website that is on the right track, so let’s boldly promote it. With a solid foundation for website promotion, promotion is not difficult.
Please indicate when forwarding. The webmaster has an ordinary life!