Recently, I have read a lot of information about website planning and how to improve website click-through rate, combined with my own work practice. Here is a summary to share with you, I hope it will be helpful to your website. I've listed 17 steps you can follow to increase traffic to your website.
1. Preparation of website content
Before registering a domain name, you should collect at least one hundred pages of content, and the content must be valuable and not in violation of copyright, which is the so-called original material. If a website is compared to a person, this content is the blood that makes the website full of vitality. You can imagine what it would be like if a person did not have circulating blood. So this point is more important, and it is also the key to letting search engines automatically include you. Recommendation: Write 500 to 1,000 words of content every day. Of course, this content must contain your important keywords. If you can’t think of keywords, you can use Yahoo’s keyword suggestion tool.
2. Select a URL
Think of a URL that is meaningful and easy to remember.
3. Website design
For search engines, they cannot see FLASH, JAVA, APPLET, JAVASCRIPT in the website, nor can they see the words in the document. Therefore, in website design, as long as it is as concise and beneficial as possible so that the content can be well presented, that is A successful SEO website page.
In addition, web pages should try their best to comply with W3C standards.
4. File size of each page of the website
It is recommended that each web page should be less than 15K. If it can be reduced to 12K, or even 10K, that would be better, but it should not be less than 5K. In fact, we all know that the purpose of search engine optimization is actually for users, not for the search engine itself.
However, whether this is true or not remains to be proven experimentally. Because some information says that the bigger the Yahoo web page size is in Taiwan, the better.
5. Keyword density and keyword placement
Take your keyword and use it once in each of the following places:
* title
*meta tag
* Bold keywords (that is, write your keywords and then bold them)
* Italicize keywords (that is, write your keywords and then italicize them)
* The upper part of the page (where the content of the web page is relatively early, it is recommended to use a title)
In addition, in English, the sentences must be smooth and the pinyin must be correct...
6. External connections
Each content page should be connected to one or two famous websites for the keyword (theme websites for the keyword). What you need to pay attention to is the connection method. You must first write down your keyword, and then add the keyword. Connect directly to the site.
7. Internal links
There may be many types of content in your website. Please make sure that similar content is connected to each other, and different types of content must not be connected to each other. For example, connect the food page to the fruit page.
Why do you do this? Internal linking of similar content allows Google's pageranks to be transferred to each other in your web pages. If you only optimize individual web pages, it may happen that there are only a few pages in the website. The ranking can move forward, but by optimizing internal connections, the ranking of each web page can move forward.
8. Website launched
It is best not to use a virtual host. It would be best if you can have your own hosting server or fixed IP location. Although Yahoo and Google claim that they treat virtual hosts equally, they are still worried about the day when they will start adding the number of IP addresses of the same host into the ranking formula.
In addition, when the website is not considered a good website, do not let it go online. If you let your bad website enter the search engine casually and get a low score, it will not be so easy to increase the score.
Then, add it to the directory index yourself, so that at least your website is already in a search engine. If you have money, you can use search to log in quickly, which will allow your website to enter the search engine within seven days. If you don’t have money, you will still be logged in if you wait slowly.
9. Recording and Tracking
Apply for a good web page counter (such as Shanghai's fast DMA).
Of course, the best way is to put a small program on your website to record whether search engines have visited you. We can use Google Webmaster Central provided by Google. Google provides various information about your website, such as when Google visited you. Website, etc., you can also remind Google through Google Webmaster Central that your website has been updated and ask Google to come over.
10. Exchange connection
Make exchange links with websites related to your keywords. It is best to add a new exchange link website every day.
11. Style
Please try to maintain the style of your website and don't mass-produce stuff that looks like garbage, etc.
12. Reverse connection
If someone asks you to connect, before you add a new connection, please go to his website and check his Google Pagerank and other information. If the other party is a bad website, why bother connecting to him and lowering your own ranking? What about style?
13. Promote your website
Send letters to your friends, read a lot in relevant forums, respond a lot, and remember to put the website link in your signature.
14. Reading log files
After one or two months of launching your website, you will start to find that the websites you have visited before start to lead visitors here. Check to see which keywords these visitors came in through, and observe the relationship between those keywords and the content they actually saw. If the real content they are looking for is not available on your website, you can add real keywords in a timely manner at this time.
15. Prepare content in advance
We all know that it takes time for search engines to put your web pages into the database, so when you know when to launch the activity, we need to prepare in advance, so that when you officially launch it, you can get results.
16. Check search engines
After a while, check whether your website is on the search engine. If it does not appear, you can register again.
17. Create a new page of content every day
This item is very important. In short, create a new page of content every day, and slowly build better quality content.
In short, that’s it, after completing these 17 steps, your website will be successful. Search engines will guide 500 to 2,000 visitors to your website every day, and the number of page views every day should also reach about 10,000. Thank me again then!
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