As of the end of June, China's foreign trade exports have experienced negative growth for the eighth consecutive month. Although the country has continuously increased the export tax rebate rate from the end of last year to the present, the export situation is very severe and there is still no sign of improvement. In addition, what is currently worrying is the rise of trade protectionism in developed countries, which makes China's exports face many difficulties. With the steady advancement of the domestic economy, Chinese people's enthusiasm for consumption is being stimulated, and the domestic market is gradually releasing consumption energy. In order to enhance the ability of foreign trade export enterprises to deal with risks, the Ministry of Commerce encourages foreign trade enterprises to switch exports to domestic sales. After detailed research, it has been working hard to formulate and introduce new policies.
We can see that in the face of the pessimistic export situation, in order to help export companies expand the domestic market, on the one hand, the government has introduced relevant policies, such as export tax rebates, and on the other hand, it has actively invested in building "export transfer" for companies. "domestic sales" platform, such as the National Foreign Trade Commodity Tour Exhibition, Foreign Expo, etc. However, for exports to domestic sales, the government's help and efforts alone are not enough. Enterprises also need to change their own concepts. They cannot just sit back and wait for government support. The key is to respond proactively. On the one hand, they can continue to maintain overseas market, on the other hand, we must actively seek to develop the domestic market to achieve breakthroughs.
However, when turning to the domestic sales market, many companies have embarrassingly discovered that their long-term experience in export sales is not enough to help them win the "domestic trade war". There are many homeworks and "fortresses" that need to be conquered. . Everything is difficult at the beginning, we must find a breakthrough. With the momentum of domestic e-commerce, using the Internet platform for marketing innovation is a very simple and easy-to-success breakthrough for enterprises.
There are two clear ways for enterprises to enter existing products into Internet sales: one is to use B2C portals to expand the market, and the other is to build their own websites, especially the construction of their own B2C websites is necessary, and this is of great significance to brand building. is equally important.
With the motivation to build a website, we began to choose an Internet service provider. Domestic Internet service providers that provide the basis for building a website are uneven, and most of them are still at the stage of product supply, without better product concepts and personalized services. provided. The author interviewed the marketing manager of Ocean Technology. According to him, as the first domestic and overseas IDC brand, Ocean Technology has been committed to providing excellent Internet solutions to enterprises and helping them better carry out online marketing.
According to his introduction, the current solution adopted by domestic websites in order to solve the bandwidth bottleneck between China Telecom and China Unicom (formerly China Netcom) is to use dual-line space. In fact, in addition to China Telecom and China Netcom, a large number of customers also have quite a few enterprises. Broadbands such as Education Network, Changkuan, Railcom, China Mobile, etc., dual-line hosts are not fast when facing visitors who use these broadbands. Moreover, a considerable number of enterprises even use single-line hosts. This results in the slow speed when we open the websites of these companies, thereby losing customer inquiries and even orders.
Ocean Technology has launched revolutionary technology, disruptive products, and the best virtual host - Gtone, the domestic full-speed space, was born!
1: Gtone currently has backbone network nodes for all domestic lines in China, including China Telecom, China Unicom, China Mobile, Changchun Broadband, China Railcom, Education Network, China Science and Technology Network, etc., with one-point access and full network coverage.
2: No matter where the customer comes from, Gtone automatically guides the customer to the fastest node through the Gtone intelligent DNS system. No more worrying about the differences between various telecom operators, and no need to make any settings.
3: Customers only need to use Gtone’s domestic full-speed space. No matter where the visitor comes from, the intelligent DNS system can guide customers to the fastest node. Netcom customers automatically access Netcom’s nodes, and Telecom users automatically access Telecom’s nodes. Nodes, users of Tietong Broadband will automatically access Tietong's nodes. This ensures that users on the entire Internet can open it very quickly.
Under the influence of the financial crisis, there has been a boom in online shopping in China, and many companies have launched independent online malls one after another to drive product sales and increase corporate visibility with e-commerce marketing methods that reduce costs and improve efficiency. For enterprises that also hope to combine traditional marketing methods to establish their own B2C online stores, how can they cross the threshold of building a website when faced with the dilemma of lacking sufficient website construction funds and professional and technical personnel? Ocean Technology cooperates with the largest online store system in the country to provide SHOPEX has launched an online store solution.
In addition, Ocean Technology recommends that when companies use B2C to develop domestic sales markets, they should interact more with consumers through B2C platforms, such as setting up 24-hour online customer service, establishing BBS interactive communities, etc., to understand their individual needs and customize them For personalized products, the corresponding product prices should also be different. Product distribution should make more use of third-party logistics, which can not only improve efficiency but also save logistics costs. At the same time, we should learn more about search engine optimization and learn from other people's experiences. Of course, the most important thing is to gradually build up our own e-commerce talents. Team.
As the saying goes: "Rome was not built in a day." The success of online marketing requires a lot of efforts, from the details of corporate website construction to the planning and implementation of online marketing.