Many friends who chatted online in the past have turned into professional otakus and opened online stores. They used to watch movies, play WOW (I guess I haven’t played it recently, hehe~), chat with girls, listen to music... all slowly evolved. Make money online. Just look at the mushrooming of online earning sites in recent years and you will know how many people want to make their first pot of money through the Internet.
Next I will talk about how to build a successful online store
1: Choose an excellent online store platform
Needless to say, there are excellent domestic platforms:
Taobao has a huge user base and is always at the top of the Chinese website rankings, making it the first choice for online stores.
Paipai relies on QQ's huge user base, which is also interesting.
Yes, Baidu, the big brother in the search industry, is somewhat effective.
eBay's advantage is gone forever. It charges fees based on the transaction. If someone takes a photo and doesn't pay back, it means losing money.
2: Choose an advantageous supply source
Price is very important. People who shop online look at price first and then quality. This is the buyer's mentality.
The quality must also be guaranteed. A few negative reviews after 100 transactions will be enough for you, so the quality must also be guaranteed.
The "hot and cold" combination of goods is at the top of the online trading rankings. Digital products and clothing categories are relatively high, so the supply is now exceeding demand. In my opinion, the market share is almost full, and everyone is setting prices. After the war, new and unique products are still easier to sell. This is similar to choosing a major in the college entrance examination, haha.
3: Goods on shelves
Have a certain level of image processing, and learn as much as you can about the basic functions of removing watermarks. If you don’t have time, just make do with those with watermarks. Next, choose the image storage space. Nowadays, mainstream photo albums have turned off the external link function, QQ, 163, Baidu Space, etc., because a large number of external links to pictures will affect the normal operation of the server. Medium-sized photo albums such as Barbie, etc. have many free restrictions, and most of them do not support external links, and the space provided is not enough to hold dozens of pictures. , here I recommend to you a photo album that I also use myself, "My Photo Album" www.5de.la. The speed and interface are both good. I checked that the server is still dual-line, and the intelligent analysis is really cost-effective. For the next product classification, those with art skills can make small classification pictures. For specific details, you can go to Taobao to see other people's styles, copy them, or hire someone to help you tinker with them for a few dollars. The name of the product should highlight the theme as much as possible. Don't write a lot of words that others will not know what you sell... Appropriate decorative language is okay, but don't go overboard. You can use an online store template for the product page. There are many online store templates available online. You can just modify them yourself and use them. The more detailed the product introduction is, the better... Then use pictures and text to attract buyers, and then follow them slowly... Be sweet in your mouth. This is probably the reason why there are so many beautiful sellers on Taobao who can easily win the crown. hey-hey
4: Promotion
This life is both painful and tiring, it depends on your willingness to put in the effort. Rich advertisements are overwhelming, but are you afraid that sales will not increase? This is how melatonin was made back then. However, such advertisements are reserved for those who have money in their pockets. Let’s talk about other relatively practical promotion methods. Taobao Express, in layman’s terms, is keyword promotion. Appear on Taobao's corresponding recommended advertising spaces based on the keywords searched by buyers. Choosing keywords is very important. The choice of keywords means whether you spend a lot of money to do small things or a small amount of money to do big things.
For example, seller A sells mobile phone accessories, and the keyword he sets is mobile phone. When buyers search for "mobile phone", most buyers' purchase intention is mobile phones rather than mobile phone accessories, so the advertising costs he spends are not If you can't increase the purchase volume of the same value for him, what if you set the keyword to mobile phone protective case? The buyer's intention is very clear, that is, they come for the protective case, and the purchase rate will be increased accordingly. This is just an example, everyone has different opinions on how to use it in the application. Another promotion channel is Taoke. Taoke has become a group, similar to intermediaries in real life. They earn commissions by collecting rebates on goods, and they get whatever they sell. The risk factor is also lower than that of keyword promoters. As long as your product is good, the rebate will be high. Taoke will be happy to help you promote it. Some people may say that store friendly links are useless. Indeed, they are of little use. Sometimes there will be buyers who come through friendly links. There is also a kind of promotion that is not very ethical, which is sending AD in bulk. There are several ADs every day when I go to Wangwang. It has become a habit, and every time I go to retreat, I basically don’t look at it. Therefore, I personally think that the conversion rate of mass messaging is very low.
And it can easily have a negative impact on your store.
5: Open
Good service attitude, actively solve after-sales problems for buyers, and accumulate reputation. Choose a good express delivery company. Several good domestic express delivery companies have reviews online, so I won’t make too many recommendations. Overseas express delivery can also be considered. The service level of foreign logistics companies is still higher than that of domestic logistics companies. It's just that the price is higher.
Okay, it’s over here. If everyone operates according to the actual situation, the prospects of online stores are still great. Imagine how awesome it would be if so many netizens in China shop online together. Dear brothers, sisters, younger brothers and sisters 886..