With the continuous popularization of network informatization, global business information sharing has become within reach. Especially today, with the serious homogeneity of products and fierce market competition, more and more consumers obtain consumption information through the Internet has become the mainstream, especially in overseas developed countries. With the popularization and application of network technology, the use of search Engines are used to obtain product information, accounting for more than 60%. Some foreign trade online merchants have realized the advent of the Internet age and have used online promotion to transmit corporate information to the world.
In the past, many counterfeit brand merchants achieved good results by using search engine keyword advertising. Due to the special factors of counterfeit brands, more and more online advertising service providers have conducted strict reviews on counterfeit brand products. The most typical example is Google's keyword advertising rejection of counterfeiting events. Search engines have become the main source for people to obtain information, especially searches in the form of keywords, which make advertising more accurate for companies.
Search engines block keyword bidding ads, how to promote imitation brand foreign trade websites?
Internet marketing experts pointed out that the ban on keyword advertising on search engine websites has indeed lost a promotion channel for imitation brand foreign trade websites. Therefore, imitation brand merchants must integrate all promotion resources and explore more suitable promotion channels for imitation brand products. , such as SEO website optimization and promotion, is one of the good ways of publicity.
Relevant people also said that imitation brand foreign trade websites can also take advantage of overseas customers' habit of using keywords to search for information by using SEO optimization technology and notice your promotional information on search sites such as Google and Yahoo.
So what is SEO, and what are the benefits of SEO optimization and promotion?
He said that the so-called SEO is simply the use of website optimization technology to promote search engines to obtain and accept it, so that visitors will first see your website promotion information when searching. It takes search engine optimization and keyword optimization as the core of promotion, including search promotion functions such as Google, Baidu, and Yahoo.
The benefits of search engine optimization for foreign trade imitation websites
1. Low cost. By optimizing foreign trade websites through SEO technology, relevant counterfeit product information can also be optimized to famous search engine websites such as Google and Yahoo. After it is displayed on the homepage, no matter how many times the viewer clicks, there is no need to pay any extra fees. Compared with keyword bidding advertising, the cost gap between the two is obvious.
2. Accurate publicity. SEO can use specific keywords to optimize to the search engine homepage. When consumers search using keywords, most of them are your target consumer groups or potential consumer groups. Invisibly, the exposure rate of information on imitation brand foreign trade websites is increased, and the publicity effect is comparable to keyword bidding advertising.
3. The promotion time is long. A high-quality SEO optimization technology can promote your foreign trade website information to be displayed on the homepage of search engines for as long as 2 to 3 years. Compared with the duration of other advertising, SEO will make your overseas promotion better through high-frequency publicity.
4. Strong user experience. Because SEO can be optimized to search engine websites through specific keywords. At the same time, customers who use search engines to search usually use keywords to search. The searched information is more accurate, and promotional information is not forced on customers' eyes. Therefore, from the perspective of customers' psychological acceptance of advertising, users have a strong experience.
5. Wide coverage. After the imitation brand foreign trade website uses SEO optimization, the optimized information is not optimized to a single search engine service provider, but is accepted and included by multiple search engine websites. For example, world-famous search engine websites such as Google, Baidu, Yahoo, and Altavista have expanded the promotion channels for imitation brand foreign trade websites. For imitation brand foreign trade traders, the promotion costs are more affordable.
In order to better help imitation brand websites develop global business, Ocean Technology has also launched a dedicated host for foreign trade imitation brand websites. Ocean Technology's Gtone imitation brand website solution hides the source site. The Gtone hosting platform distributes website content to countries and regions with imperfect laws. . Although in some countries, when the computer room receives a complaint, it will directly shut down the website without giving an opportunity to explain, but this is not the case in all countries and regions. Therefore, the best solution is to hide the source site and distribute the content to the counterfeit site. Countries and regions that don’t pay much attention to cards are the best choice to solve this problem. The current solution of Gtone hosting is to distribute the website to independent computer room nodes in Hong Kong, Malaysia and other places.