Enterprises must correctly understand news soft articles and learn how to use news soft articles. Enterprises are in urgent need of high-level news soft articles. Enterprise news soft articles are a form of marketing and a manifestation of marketing in the form of news. News is the form, marketing is the essence. Nowadays, high-level news soft articles have emerged to create brands, gain high visibility, reduce marketing costs and achieve breakthrough sales growth for enterprises. News soft articles have brought a new revolution in marketing.
News soft articles are advertising for enterprises. Generally, the main publicity method of enterprises is advertising. Whether it is TV, newspapers, radio, magazines, outdoor media, etc., enterprises use advertising to inform consumers of relevant information. Advertising is regarded as the most direct and effective way of publicity. Many companies have greatly benefited from the overwhelming advertising bombardment. News soft articles inform consumers of relevant information and play the role of advertising for the company.
News soft article is a kind of soft article advertisement. Due to the concealment in form and the suspense, completeness and visibility of expression, soft advertisement captures the psychology of consumers and plays an immediate role in corporate promotion. During this period, health care product companies such as Melatonin and Gaizhonggai performed vividly and instilled a large amount of consumption knowledge into consumers, which played a key role in guiding their later consumption. News soft articles are a better type of soft article advertisement.
People are willing to read news rather than accept advertisements, but not many actually regard news as a means of corporate marketing. Although many companies have seen the important role of soft news articles as a good means of communication between companies and consumers. , gradually favored by enterprises, there are several elements that need to be mastered in soft news articles:
1. The subject of soft news articles is the enterprise, which is planned from its own perspective.
2. The purpose of soft news articles is to benefit a certain requirement of the enterprise. News that does not achieve the purpose is meaningless to the enterprise.
3. News soft articles report objectively and fairly from the standpoint of the media, using facts to create news phenomena and news effects.