Keyword density is a controversial topic in SEO. After all, we have no way of knowing the algorithm of search engines and can only draw conclusions through experiments. However, there is a certain degree of uncertainty in things on the Internet, and we cannot take into account many factors. , but these factors may affect the results of the experiment, which leads to the emergence of many results. Even though there are many opinions, the data given by some authoritative SEO seniors can still be referred to. The density of keywords is optimal. However, there is still a general range. Generally, the density of keywords is controlled at 2%-8%. Some novice friends deliberately add keywords to many places on the website in order to allow searchers to search for keywords. This will not only prevent There may be a risk of cheating when searchers access it. The distribution of keywords should be natural, and the user experience should not be seriously affected by optimization. The reasonable distribution of keywords is also very particular. Keywords should appear in reasonable places and key words on the page. The words are evenly distributed. In order not to affect the user experience, some tags can be added reasonably, such as title, description, h1, alt, etc., which cannot be seen on the page. This method is more commonly used. Let’s talk about it below. Keyword selection strategy:
First, constantly explore keywords. Different websites will generate different keywords at different times, especially in some product industries, especially when some new products are hot-selling, resulting in frequent keyword searches. As long as someone searches for the word, It can become a keyword. In many websites, a large amount of traffic comes from a certain internal page, because this internal page contains the content and keywords that searchers are looking for, and it may also be generated by the popularity of some TV series. New keywords.
Second, keywords caused by incorrect spelling. Any keyword with search traffic can become a keyword. Many people search for wrong keywords due to input and other reasons. In the past, some people used wrong keywords to search. To bring traffic, reasonable use of such keywords can also increase the possibility of being found by users.
Third, the regional issue of keywords. For many customers who do not understand SEO, they often make some speechless requests. For example, someone asks you to optimize the word car wash, but he can only provide car wash services in a certain region. , so the word "optimized car wash" will be very general and unnecessary. Services with strong regional characteristics must choose regional keywords.
Fourth, keyword combination application. Many searchers use combined search methods in order to search for the information they want as quickly as possible, such as "Hebei + Xintai reducer", all for Accurately find the information you need, and many websites, especially the internal page titles, only write the content title of this page. In this way, it will be difficult to find your website when searching for the website name plus content or brand plus content, so the internal pages of the website Optimization is equally important.
Fifth, the application of long-tail keywords. For example, the application of long-tail keywords in the title of www.huatianbao.com.cn is very reasonable, because the long-tail keywords also contain the main keywords, so it can be optimized Main keywords and long-tail keywords can also be optimized. Some long-tail keywords can be selected according to different requirements of the website. Some websites only have main keywords in the title. This is wasteful. More words will create some competition. Chance.
Through some of the keyword selection strategies described above, I believe you can also reasonably use these methods to select keywords for your website. The selection of keywords is directly related to the success or failure of the website. Even if there are no good keywords, even if they are optimized, it will not be successful. It won't have a very good effect.
Source: Hebei Laoxu SEO training
Address: http://www.hebeiseo.org
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