Before talking about my short-tail theory, I have to talk about the long-tail theory. The long-tail theory is a new theory that emerged in the Internet era and was proposed by American Chris Anderson. The long-tail theory believes that due to cost and efficiency factors, in the past people could only pay attention to important people or important things. If a normal distribution curve is used to describe these people or things, people can only pay attention to the "head" of the curve, and Ignore most people or things that are at the "tail" of the curve and require more effort and cost to pay attention to. In the Internet age, because the cost of attention has been greatly reduced, it is possible for people to pay attention to the "tail" of the normal distribution curve at a very low cost. The overall benefits generated by paying attention to the "tail" may even exceed the "head". The Internet era will also be an era that pays attention to the "long tail" and gives full play to the benefits of the "long tail".
The long tail theory has a great impact on webmasters, especially for individual webmasters. It has two main applications:
1. The long tail of keywords
Anyone who does search engine optimization knows that keyword selection is the first step that must be done to optimize any website. How to make long-tail keywords, such as my Southern Entrepreneurship Network, the keyword "entrepreneurship", Baidu promotes a lot of them, it is difficult to make, but if you make a few more keywords like "rural youth entrepreneurship" and "farmers" Non-popular keywords such as "Industrial Entrepreneurship" and "Small Business Entrepreneur" can also bring good traffic.
2. The long tail of content
When we promote the website, we must do soft article promotion, etc. We should try our best to integrate long-tail content words in the soft article, for example: soft square promotes entrepreneurial websites, you can write more in the article, Dongguan entrepreneurship, snack training entrepreneurship , entrepreneurship for laid-off workers, entrepreneurship in Shenzhen, etc. Many people may search for these related keywords when searching, and then find your website. Although the number of each keyword is small, each keyword adds up. The quantity is not good either!
Although the long tail theory has a new development direction for webmasters, it is not easy to use the long tail, especially now that everyone is building websites, the long tail can be said to have given those small businesses a Sacrifice the opportunity for development, but for a personal website, it is not advisable!
The short tail theory I proposed is based on the long tail theory and is further developed. Simply put, it is to choose a very short tail on the long tail, so it is called the short tail theory.
Using mining as an example, the long-tail theory is like mining in different places, digging a little in each place, but because there are many places to dig, the total amount is also large; while the short-tail theory is to only dig in one place. , dig deeper, because it is not at the head, so the mineral output of this place is destined to be low, but precisely because of the low output, no one will compete with you, and all the mined minerals are yours! Even if someone comes to grab it , due to preconceived reasons, you also have the upper hand, and you are the one who mines the most.
The way out for future personal webmasters will also be the application of short-tail theory. I personally believe that it mainly has the following characteristics:
1. The website is only known by a few people, only serves a few people, or occupies a strong position in a small and narrow field.
2. The users or service targets of the website are relatively stable, and many of them will be loyal users of the website throughout their lives.
3. Free Internet has become a general trend, and only charging websites based on the application of short tail theory can compete with it.
4. Websites using the short tail theory are destined not to become bigger or stronger, but they have strong vitality! Nowadays, there are countless new websites and closed websites every day, but individual websites using the short tail theory can survive for a long time. time, the value it brings to individual webmasters is far beyond their imagination.
Let’s talk about my understanding of the personal website business model under the short tail theory:
1. Freemium charging model
The principle of this business model is to attract users by providing a basic service for free, and then convert some free users into paid users through value-added services to achieve revenue for the website.
2. Subscription model
Websites that use this model usually require users to pay a fee (usually monthly or annual) to access their products or services.
3. Membership model
All services of websites using this model will only be open to members, and members will have to pay.
The short-tail theory is completely in line with the long-tail theory. It is a theory that I have excavated from the perspective of personal webmaster development! I hope it will be helpful to personal webmasters, and everyone is welcome to give advice and exchanges! If there is any inappropriateness, there are many. Forgive me!
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