At present, hospitals have paid more and more attention to the Internet, and have begun to enter the formal optimization, promotion, and operation of the Internet marketing model. However, they have found that there are still many shortcomings in the optimization of many hospital websites. This article will Let’s talk about the optimization of titles on hospital websites:
In general terms, the optimization in the title consists of 2 parts:
Optimization of a website title
2. Optimization of common page titles
Let’s talk about website title optimization first.
1. Home page title optimization
The title optimization of the home page is generally determined according to the specific promotion ideas of the hospital.
If you want to focus on building the brand, it can be: organization name-project 1 | project 2 | project 3.
If you want to focus on improving keyword rankings, it can be: Project 1|Project 2|Project 3-Institution.
2. Title optimization of channel page or column page
The general format is: channel title-project 1|project 2-organization.
Then let’s talk about the optimization of ordinary page titles. This is the main focus of our article:
Don’t underestimate the title strategy of ordinary pages. Targeted and purposeful optimization of the titles of ordinary pages will help you get a lot of considerable wealth after the website’s weight stabilizes—the increase in long-tail keyword rankings will provide You save big money on keyword bidding.
Generally speaking, the optimization of ordinary page titles requires attention to the following issues:
1. Track new popular keywords every week
For example, last week there was a new hot keyword - "Plastic Surgery Hospital Ranking". It is not difficult to rank for such a cold keyword if it has a certain amount of clicks.
2. Pay attention to the keyword origin statistics of your own website’s webmaster every day, and add long-tail keywords based on the keywords.
If there is a liposuction comparison in the origin of the keyword, we can carry out long-tail expansion based on the weight in the search engine, such as liposuction comparison pictures, liposuction comparison pictures, liposuction comparison photos, thereby further unifying the long-tail keyword market.
3. Develop article titles with secondary keywords and secondary expanded keywords
We can slowly cultivate some of the more popular secondary keywords, slowly increase their weight, and achieve potential keyword rankings.
Title optimization is actually very important. It depends on the number of daily keywords coming to the website in the future. It will be very helpful to improve the website's reputation, brand, and reputation.