"Happy Match" is a well-known domestic casual game. Even if you have never played it, I believe you will have heard of it. This humble little game has an annual revenue of 1.4 billion yuan.
As the originator of elimination games, "Tetris", I believe most of my friends have played it. Once you experience it, you will find that although this type of game is simple, it has addictive characteristics.
It can also be analyzed from a psychological perspective. Elimination games can cater to players' potential obsessive psychology and can output feedback in a timely manner.
But it is also because the development threshold for such small games is low, so the competition environment for similar games is fierce, and it is often not easy to make money.
"Happy Xiaoxiaole" was officially born in 2013, and with the popularity of smartphones towards mobile payment, it became possible to monetize small games.
The answer is simple, it lies in "operation".
For example, "Candy Crush", which is very popular abroad, can bring revenue of US$684 million to Activision Blizzard Group in 2021.
But the game has been tepid in China. Not only are the download channels limited, but it is also troublesome for players to earn money.
The founder of Le Elements, the parent company of "Happy Xiaoxiaole", once said that the payment rate of this free game is less than 2%, and half of these paying users do not earn more than 6 yuan per year.
In other words, the revenue of 1.4 billion is only contributed by 1% of high-Krypton players.
Public data shows that the number of users of "Happy Xiaoxiaole" exceeds 800 million, with 120 million monthly active users. Among them, the number of active female users at the top of the consumption chain reached 88.61 million, accounting for more than 73%.
What is unexpected is that the ability of middle-aged and elderly people to make money is also very high. The per capita game recharge amount of those born in the 1960s is three times that of those born in the 2000s.
It may be doubtful whether 1 yuan can buy ice cream now, but 1 yuan can bring you happiness and happiness in the game.
Xiaoxiaole’s gold-earning logic is also very simple. The level difficulty will gradually increase with the level of the game. Players will often encounter situations where they are only one or two steps away from completing the level. The game also has a winning streak mechanism. Once the winning streak ends, some previous rewards will also become invalid.
In this case, considerate methods appear. As long as you pay a little tip, you can get these few steps or various tools.
Of course, if you don’t want to spend money, you can just watch the ads.
Most players feel that their level is pretty good, and they should have no problem even if they don’t spend money to clear the level.
So, do you know how many levels there are in "Happy Match"?
5000 levels.
In addition, although Xiaoxiaole is a small game, it can also be connected to the Internet to obtain other functions. You can look at the rankings of your friends to stimulate players' desire to compete.
Of course, in order to maintain the freshness of old customers, Xiaoxiaole will continue to innovate in regular level designs and activities.
There is another similar game, "Fighting Landlords".
Even this kind of small game has such krypton gold magic power, not to mention which IP game masterpieces!
The "2021 China Game Industry Report" shows that the actual sales revenue of China's mobile game market is 225.538 billion yuan, the number of mobile game users reaches 656 million, and the per capita user spends 344 yuan.
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In addition, what other games do you know about that can make money?
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