I've been quite busy lately and haven't been able to calm down and write something, but I insist on going to major webmaster websites every day to read a few articles. So as not to fall behind, haha.
Suddenly today, a question flashed in my mind, "Is search engine a good medicine or opium for websites?"
Many websites make a lot of money through search engines. In this regard, search engines are indeed a good thing. But sometimes a website that has been in operation for many years can be destroyed due to search engine demotion. From this aspect, it seems that search engines are not good birds.
Why does this happen? I made the following analysis from the positioning of the website and the nature of search engines:
Website positioning: Do you want to be a long-term site or a short-lived site?
A. If you want to make a short-lived website, rely on various SEO techniques to get good rankings on search engines, get a lot of traffic, and make money through alliances. This kind of site does not require customers to remember your website name and URL. As long as there is traffic, it's ok. If it is dropped by the search engine, you can make a few more.
B. If you want to be a long-term website, the website will definitely focus on user experience and hope that users can remember your website name and URL. At this time search engines will be your worst enemy. Everyone has a habit, a habit of laziness. No matter how good your content is, if a visitor enters your site through a search engine for the first time, I can say with certainty that there is a 99% probability that he will enter your site through a search engine the second time. If a visitor enters your site, you have not done the right guidance to make him remember your site or add your site to his favorites. If a visitor enters your site from a search engine more than 5 times, you have almost no chance of making him remember your site. If you feel there is a discrepancy with what I said, you can test your own habits to see if they conform to the above rules.
Search engine essence:
The core of a search engine is its amount of information, and we webmasters are the information producers. Search engines are powerful because of our information, and we have traffic because of the inclusion of search engines. While search engines bring us traffic, they also make viewers ignore our website address and network name. Knowing this, what countermeasures should we take to "use" search engines? I don't know if Taobao blocking Baidu and promoting Taobao customers is a good solution; we will wait and see.
That’s all.
Let me introduce myself below:
Last name: Qi
Name: Tang
Gender: Male
Origin: Shandong
Founder of Qilu Dadi www.qiludadi.cc
Qilu Dadi.com is a classified information website in Shandong Province. It has been established for 5 years. It has a certain influence in Shandong. For many years, we have been committed to the research of search engines and how to make websites grow independently from search engines. I have made a lot of attempts and achieved some results. I hope to communicate more with you and make progress together.