Nowadays, SEOER exists in many Internet companies, but many people do not know what SEOER is, and there are some misunderstandings about SEOER.
Many people don’t know what SEOER does at all, or some people know what SEOER is, but think that the job of SEOER is just to add a few keywords to the META of the website to SEO the website. The best and most ridiculous idea is SEOER is responsible for selling keywords just like bidding rankings. The above three are the understandings of SEOER that I have met with some colleagues in the Internet company, or some customers. Sometimes I think about it, it is really sad for SEOER! It also shows that despite the development of the SEO industry for 3 or 4 years, There are still many people who don't understand him and have huge misunderstandings about him.
Of course, there are some misunderstandings that many SEOERs who are new to SEO often make. However, strictly speaking, they should not be considered SEOERs. These people generally think that they have read a few articles and then read some SEO techniques on some SEOER blogs. Bloggers think they understand SEO, so they look down on those SEOERs and think SEO is very simple. For example, a person I met before made a website, and the title of the website was heavily overlaid with KEYWORD keywords. Then I talked to him about this problem, but he said, look at the high ranking of my website, I am a student. People who have passed SEO, what do you know? You also say that you have been studying SEO for more than a year. I almost fainted after hearing this. This kind of person dares to call himself an SEOER who has studied for more than a year. It’s just that the competition for keywords on the website is fierce, and there are more external links. The natural ranking is just fine. Anyone who studies SEO knows such a simple problem. There are also some SEOER people who have some understanding of SEO, such as some basic theories, and then they tell everyone that I know SEO, which means I know Internet marketing? Darling, that’s too much of a label. Take out a few websites, and then search the relevant keywords on Baidu or GOOGLE. It is true that the website is ranked first, and then say that you have many successful cases? Stop talking nonsense! This kind of "SEOER" enters Using some super simple keywords to fool people has deepened some people's misunderstandings about SEOER.
A true SEOER must have the following knowledge:
First of all, SEOER can analyze the reasons why the website ranks high or low on search websites such as BAIDU, GOOGLE, YAHOO, SOUGOU, and MSN, especially on GOOGLE and BAIDU.
Secondly, SEOER can evaluate, analyze, and recommend keywords for the website to make the ranking of relevant keywords of the website valuable. At the same time, it can optimize the entire website and understand the ranking of keywords of the website. At the same time, it can research and monitor competitors and related websites. Practice so that your website's keyword ranking can be at the forefront.
Then, after analyzing, reviewing, and constructing the internal layout and connections of the website, we will continue to expand the external link methods of the website and some marketing strategies.
Finally, a good SEOER engineer can meet the following technical requirements:
An excellent SEOER must have good teamwork skills, a sense of responsibility and good moral quality, and should not use some very serious black hat SEO. Be familiar with traffic cooperation methods between websites and have certain Internet resources (webmaster resources, network alliance resources). I have my own research on the latest SEO technology development. I can often learn from some excellent SEO forums and excellent SEOER blogs and learn from each other's strengths. It is very necessary for an excellent SEOER to master basic web page languages such as XHTNL, HTML, JAVASCRIPT, and CSS. Have a deep understanding of search engine algorithms, be able to perform data mining on keywords, and master methods to avoid being punished by search websites such as GOOGLE, BAIDU, YAHOO, etc., and have corresponding remedial measures to find solutions to related problems.
I think after reading this article, you can’t even answer what the term “SEOER” is? Then you are definitely not a qualified SEOER. At the same time, you can have some thoughts on the content of my article. In addition, if you don’t find anything about the layout of the content, then you are also not an excellent SEOER, and you still have to study hard. Through this article, I hope it can bring some help to the friends who are learning SEO, and don’t make the above mistakes. Some of the mistakes made by "SEOER", grow into a truly excellent SEOER as soon as possible, and at the same time declare that I am just an SEO.
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