Chinese hospital websites are generally aimed at people in mainland China. Search engine optimization (SEO) must currently be based on Baidu. However, in the past year, Baidu has raised the threshold for including websites and has also increased its review of included websites. Is this right? Websites that meet the requirements will be refused inclusion or, after inclusion, the website will have its rights downgraded or its data will be cleared (commonly known as K site).
Search engine optimization (SEO) is to improve the friendliness of a website to search engines. It is not cheating to improve keyword rankings as some people say. Of course, there are also many unfair means (commonly known as black hat techniques) used in the SEO industry to obtain search engine results. Ranking, hospital websites are for long-term interests and should not involve any black hat techniques to increase website risks; SEO needs to be friendly to search engines on the one hand, and user-friendly on the other. Paying attention to user experience and improving conversion rate is the ultimate goal.
So how can hospital websites be included in Baidu faster? In the past, after completing the website, just submit the website address to major search engines such as Baidu, and it would usually be included in a few days; now Baidu has increased its review of new sites. , generally speaking, it takes half a month to two months. To ensure that Baidu includes the website, you need to pay attention to the following points:
1. Don’t rush to upload before the website is ready. Frequent changes will have an impact on inclusion;
2. Do not change the title of the web page frequently. You should also pay attention when the new site has not entered the stable period after inclusion;
3. When a new website is launched, it needs to have certain content. It cannot just set up a CMS system or a few simple pages;
4. The content of the new website must be original or pseudo-original, and at least 80% of the content must be;
5. Maintain a certain regularity in updating content, and do not stop after adding a large amount of content;
6 When a new website is launched, internal links are also very important;
7. Appropriately add external links to high-quality, updated and fast websites to guide spiders to crawl the content. You can refer to the external link construction article;
8. The increase of external links must be regular, and it is better to lack junk external links than to overload them;
9 The website structure must be reasonable;
10 If conditions permit, analyze the website logs to see how the spider crawls;
11 Baidu may be slow to index, so don’t be impatient. Generally, Baidu indexes the page very quickly and puts it in the database, just waiting for time to release it.
After the website is completed, you can choose to submit the website address to Baidu, or not. I usually don’t submit it. Just pay attention to the above 11 points. Under normal circumstances, Baidu will include it. If it exceeds one or two months, Baidu will include it. If it is still not included, you should carefully check whether there is any situation that causes Baidu not to include your website. You can also ask a more professional SEOER to analyze it for you.